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Importance In Online Surveys: Is it Important?You have seen it a hundred times. A survey question that asks you about importance. How important is feature X when shopping for a camera? How important is price when buying a car? You get the idea. Importance seems pretty simple. But is it? Read more |
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Loyalty Cards Survey: Many Could Benefit from Rewards ProgramsMany different types of businesses use loyalty programs to keep customers coming back again and again. Whether loyalty cards offer points or discounts, many consumers enjoy reaping the rewards of staying loyal to their favorite stores and businesses. How many Americans take part in loyalty programs? And what types of rewards are most likely to get them to sign up? |
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Leveraging Market Segmentation for Better Brand MessagingConsumers are complex, but they’re also consistent and predictable. That’s a key finding in the new Bazaarvoice, Inc. report, The Conversation Index, and a reason why brands can no longer target consumers based only on traditional market segmentation. Today, brands also need to consider consumers’ interest graphs, social graphs, and sentiment graphs. In other words, with access to more information, often directly from consumers thanks to the loud online conversation, creating market segments and messages targeted at those segments is more challenging than ever. However, brands that “get it” and “do it right” have a significant advantage. Read more |
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Controversial Issues Survey: Taking Sides Not Always RecommendedIn recent months, some companies like Oreo and JC Penney have taken stands on controversial issues like gay marriage. Some consumers have spoken out against these brands, but others have flocked to support these businesses that support causes close to their hearts. How many consumers would boycott companies they disagree with, and how many would go out of their way to support businesses that take a stand? |
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Prioritizing Verbal, Auditory and Visual Branding – Part 3There is no doubt that verbal, auditory, and visual branding are all important to a successful brand strategy and marketing campaigns as you learned in Part 1 of this series. However, images without context can be meaningless, as you learned in Part 2. That means you need to find the best way to marry all three elements to achieve the results you want and need for your brand. How do you do it? That’s the topic for Part 3 of the Prioritizing Verbal, Auditory, and Visual Branding series, so keep reading! Read more |
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Facebook Credits Survey: Many Not Interested in Virtual CurrencyFacebook recently announced that it is discontinuing its Facebook Credits feature, a virtual payment system that many used for games and other applications available through the Facebook marketplace. Many companies are happy about the end of credits, in favor of using real world dollars. How many people actually used Facebook Credits? And will there ever be a new payment system available for Facebook users in the future? |
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Prioritizing Verbal, Auditory and Visual Branding – Part 2In Part 1 of the Prioritizing Verbal, Auditory, and Visual Branding series, you learned the difference between these three types of branding elements and why they’re important. Now, it’s time to learn why visual branding is such a hot topic these days and how to effectively balance visual branding in your overall branding efforts. If you missed Part 1 of the series, follow the link above to read it now, so you understand the importance of marrying verbal, auditory, and visual branding in order to achieve the best results from your marketing initiatives. Read more |
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Online Censorship Survey: Many Worry About Free Speech IssuesIn a recent Google transparency report, the company released information about government agencies attempting to censor search results and even videos and other content. The US was among the governments trying to censor content, and Google complied with some requests and denied others. What do Americans think about the concept of online censorship? And how worried are they about free speech issues? |
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Prioritizing Verbal, Auditory and Visual Branding – Part 1Every brand is made up of visual, verbal, and auditory elements that cue recognition and spark recall. When those elements work together, marketing messages are well-received and consumers are motivated to action. When those elements don’t work together, marketing messages fall flat and advertising expenditures fail to deliver an adequate return on investment. In my new series, Prioritizing Verbal, Auditory, and Visual Branding, you’ll learn what each of these sensory brand elements is and how to develop a branding strategy that leverages them in the best way. Read more |
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Local News Survey: Some Using Mobile Apps for Local News UpdatesThe way people follow news is changing. Local news, in particular, has been greatly affected by online news and 24-hour news cycles. But smartphone apps and other technology may be actually beginning to help more people keep up with local news. What ways do Americans use to keep up with news in their communities? And how many are taking advantage of new technology? |
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Rank Order Questions in Online Surveys: A Question of PriorityImagine you are surveying a customer list about possible new product improvements. You could simply display a list of possible options and ask them to select all they would like to see offered in the next twelve months. Simple, right? But what if they select many of them? How would you know which ones are really of the most interest? Read more |
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Browser Updates Survey: Most Find Browser Tax UnfairAn online retailer in Australia has imposed a tax on users of the outdated web browser Internet Explorer 7, citing that the company’s web team needs to spend extra time making the site presentable for those who use the old browser version. Do consumers think this is fair? And how many Americans update their browsers regularly to avoid this type of situation? |
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Huffington Kills AOL NewsIn an abrupt move on June 13, 2012, AOL pulled the plug on AOL News and all links were redirected to the Huffington Post. The next day, AOL launched the premium (meaning it’s not free) Huffington iPad app which will feature long-form content and high resolution media for $1.99 per month. In other words, something unusual (although not unheard of – -think of Google and YouTube) happened on that day — a company that acquired another dropped its own brand name and product a year after the acquisition and replaced it with the acquired company’s brand name and product. Let’s take a closer look. Read more |
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Microsoft Tablet Survey: Many Will Consider Purchasing Surface TabletMicrosoft recently unveiled its new Surface Tablets, which will run with the new Windows 8 operating system. Many experts expect the Surface to compete with Apple’s iPad, but can Microsoft really leave a large mark on the tablet market? What do consumers think about Microsoft as a company, and how many would consider buying the new Microsoft tablet? |
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Building Brand Reputation – Part 4Your brand reputation is a critical component of your brand strategy and has a direct effect on the success or failure of your brand. Companies must invest time and money into defining, developing, and monitoring brand reputations as you’ve learned in earlier parts of the Building Brand Reputation series. However, protecting and defending your brand reputation are equally important. That’s the topic of the final part of the series, so keep reading to get all the details. Read more |
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Music Streaming Survey: Streaming Services Compete With Digital DownloadsAmericans have always enjoyed buying music in different formats, whether it be records, CDs, or songs on iTunes. But now many Americans, particularly young people, have begun streaming music more often. How does music streaming affect people’s buying habits? And how many consumers stream music often? |
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Building Brand Reputation – Part 3So far in the Building Brand Reputation series, you’ve learned how to define and develop your brand reputation, but your work isn’t done yet. Now, it’s time to learn how to monitor your brand reputation to ensure it stays laser-focused on your target audience so you can meet your goals. A brand reputation can go astray at anytime. If you’re not monitoring yours, you won’t know when danger looms. Don’t let that happen. Instead, follow the advice in this article to stay on track at all times. Read more |
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Expanded Tweets Survey: Twitter Users Find Previews HelpfulTwitter has unveiled a new feature, allowing users to expand tweets in order to see a preview of information contained in tweeted links. Users can see photos, headlines, and even text from articles before actually clicking links. How many Twitter users will this new feature affect? And does this new ability have the potential to persuade any new users to join Twitter? |
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Building Brand Reputation – Part 2It’s the company’s responsibility to build a brand reputation by consistently living the brand promise and creating messages and experiences that enable consumers to develop their own perceptions of that brand reputation. In Part 1 of the Building Brand Reputation series, you learned how to define your brand reputation. Now, it’s time to learn how to successfully develop that brand reputation. Read more |
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Keywords Survey: Many Find Irrelevant Information Through Search EnginesAmericans use search engines in plenty of different ways, which can sometimes make it difficult for companies to optimize their sites for searches. Keywords can help companies attract visitors, but they can’t always keep them on the site if the content isn’t up to par. What do American consumers think about these keywords? And how do they affect their search engine habits? |
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Building Brand Reputation – Part 1Building brand reputation is a critical component of any brand strategy, and there are more opportunities to develop, monitor, and protect your brand reputation than ever these days thanks to the accessibility of the Internet. Brands can build reputations and listen to consumer conversations to ensure their brand reputations are positive. You’ll learn about all of these things in my new series here on the AYTM blog, Building Brand Reputation, but first, you’ll learn what brand reputation is and how to define yours. Read more |
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Father’s Day Survey: Many Celebrate Differently Year to YearFather’s Day is just around the corner and many American families are preparing to celebrate in different ways. From buying gifts to attending parties and events, many people will spend this weekend celebrating their dads, grandpas, and other relatives. How do most Americans go about celebrating this holiday? |
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Brand Equity Pop Quiz – What Do Twitter, Nike, Apple, Target, and Starbucks Have in Common?Time for a brand equity pop quiz. What do Twitter, Nike, Apple, Target, and Starbucks have in common? It’s an exclusive club that few brands can enter in their lifetimes, and last week, Twitter joined it — less than six years after the site launched. The answer is: logos without names. Each of those brands has attained a level of success in terms of brand recognition and brand equity that allows them to eliminate their names from their logo designs. In other words, each of those logos can stand on its own. Read more |
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Google Maps Survey: Many Interested in Offline MapsGoogle is working at updating some features for Google Maps, including the ability to access maps on the go without an internet connection. Is this a feature that interests many consumers? How many currently use Google Maps, and how many still use paper maps versus mobile mapping technology when traveling? |
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Differentiating Cable Network Brands Is an Uphill BattleHow do you differentiate a cable brand? There was a time when cable brands promised specific types of programming and delivered on those promises. If you wanted to watch music videos, you turned on MTV. If you wanted to watch music videos but were over the age of 25, you turned on VH1. Today, both networks offer little music content. But you can watch Jersey Shore or 16 and Pregnant again and again. Read more |