BLOG ARCHIVE: ALL POSTS FOR September 2012

Online Paywalls Survey: Very Few Consumers Pay for News Coverage

Online Paywalls Survey: Very Few Consumers Pay for News Coverage

The number of online newspapers that charge a fee for full access to their websites is growing, and it’s growing quite substantially according to a recently updated study by News and Tech. But do American consumers buy into these digital subscription plans? How many read news online and how many pay for full coverage?

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Product Demonstrations Survey: Even Online Shoppers Benefit From In-Store Demonstrations

Product Demonstrations Survey: Even Online Shoppers Benefit From In-Store Demonstrations

AT&T announced this weekend the opening of a new flagship store in Chicago where customers can fully see and demonstrate a wide variety of tech products. Many tech companies provide customers with in-store product demonstrations or previews so that they can see their product in use before making their purchase. How do consumers feel about these product demonstrations, and how often do they impact buying decisions?

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Samsung Survey: Legal Disputes Impact Public Opinion of Both Companies Involved

Samsung Survey: Legal Disputes Impact Public Opinion of Both Companies Involved

The recent legal dispute between Apple and Samsung over alleged patent violations has many Americans talking. Of course, these aren’t the first companies to have this type of feud. But how do legal disputes and similar situations affect the opinions of consumers? Are there really any winners and losers in the public arena when all is said and done?

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New: randomization for pre-screening questions

New: randomization for pre-screening questions

Randomization is a great feature for minimizing respondent bias, since each respondent will see your answer response list in a different order. The upgrade to this functionality is the ability to randomize answer choices for pre-qualification questions. Just like randomization for the rest of your survey, go to the bottom of the page first and select “Randomize answers.”

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