Social media and similar forms of communication have changed the way many people watch TV. Giving people a way to interact with other viewers can transform the entire viewing experience. But how many TV viewers post about the shows they watch and interact with other viewers? And is social TV becoming more prominent with many viewers?
BLOG ARCHIVE: ALL POSTS FOR December 2012
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Gift Returns Survey: Returning More Inconvenient for Online ShoppersAfter the holidays, shopping season isn’t over for many Americans. After receiving gifts, many head back into stores to make returns or exchanges. How many have to go through the gift returns process this year, and how do shoppers feel about the convenience of returning items to stores? |
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Facebook Messages Survey: Few Would Consider Paying New Message FeeFacebook recently announced some changes to its messaging system, including a move that would charge accounts a small fee to send messages to accounts outside of their network. How many Facebook users take advantage of the messaging feature very often? And how many would use it to contact those outside their group of friends, with or without paying a fee? |
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Payphones Survey: Most Don’t Use Phone Booths But Feel Safer Knowing They’re TherePayphones were once widely used across the country, but since cell phones have become so common they haven’t been used nearly as much. However, recent disasters and emergency situations such as Hurricane Sandy have proved the usefulness of keeping payphones around when cell phone towers fail. And so cities like New York are trying to increase the number of payphones available, but in order to make them more useful on a daily basis they are beginning to add new features like internet hotspots. Could payphones start making a comeback thanks to newer technology? |
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Movie Promotions Survey: Fewer People Buying Movies, Tickets in Recent YearsThe movie industry has been heavily impacted by new technology, and not necessarily in a good way. But although downloads and streaming may be causing fewer people to buy movies and movie tickets, online trailers and social media could be slowly beginning to counteract those effects. How are Americans’ movie watching habits changing, and are any online movie promotions getting through to them? |
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Photo Sharing Survey: Instagram Users Very Concerned With Privacy IssuesPhoto sharing service Instagram made headlines this week when it updated its terms of use, stating that it could potentially sell users’ photos to businesses for advertising or similar purposes. Though it has since retracted some of these statements, the situation still got a lot of people thinking about online privacy and terms of the sites they use to share photos. How concerned are Instagram users and others about these types of issues? |
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Facebook Mobile Survey: Facebook App Users More Likely to Use Foursquare, YelpFacebook recently announced changes to its mobile app, including some that might look familiar to users of other apps like Yelp and Foursqare. The location-based update can help users find local businesses and rate them or share them with friends. How many people use Facebook on their mobile devices and how many might be interested in these new features? |
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Commercial Volume Survey: Vast Majority Support New LawFor years, TV viewers have begun noticing commercials that play at higher volumes than the TV shows on which they appear. But Congress just passed a new measure that gets rid of this advertising practice. How do Americans feel about this new development and about commercial volume as a marketing practice? |
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Mobile Videos Survey: Videos Most Commonly Watched at HomeWith the rise in mobile technology, consumers are using their phones and similar devices instead of more traditional technology for more and more things, including watching videos. What are the habits surrounding these mobile videos? Where do people usually watch, and what types of videos are most popular with these viewers? |
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Travel Technology Survey: Majority of Frequent Flyers Want Tech Ban LiftedThere have been debates for years over what types of technology should be able to be used by passengers on planes. Now, even the Chairman of the FCC has called the ban of portable electronic devices (not including cell phones) during takeoff and landing into question. How many travelers use these devices, and do they think it would make flights more enjoyable if the ban were lifted. |
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TV Commercials Survey: Traditional Viewers Most Likely to Watch CommercialsMany Americans have changed the way they view their favorite TV shows. From DVRs that record shows to streaming services like Netflix, fewer and fewer viewers are watching traditional television. And some advertisers are worried that these new methods are impacting how many are seeing TV commercials. How many consumers still pay attention to commercials, and how do newer viewing methods impact these viewing habits? |
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Holiday Advertising Survey: Themed Ads Most Prominent on TVDuring the holiday season, watching TV or reading a magazine can be a completely different experience than it is during the rest of the year, due in part to the advertising. So many companies, even those that don’t particularly serve an important holiday purpose like gifts or party supplies, choose to make their ads holiday themed. Do these types of holiday ads help to improve brand perception or even gain more customers? |
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American Made Survey: Most Want to Buy American Products Without Extra CostsApple recently announced that it would begin manufacturing some of its Mac computers in America rather than overseas. How many American consumers will go out of their way to purchase American made products, and how many even pay attention to where their products come from? |
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Home Shopping Survey: More Prefer Shopping From Home Than In StoresLike with many things, technology is changing the way Americans shop. Particularly during the holiday season, many companies are noticing a shift in these types of habits. It used to be that those who wanted to shop from home had to order from catalogs or home shopping networks, but now online stores have had a big impact on those industries. How many Americans prefer to shop from home, and what avenues do they take to do so? |
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Facebook Voting Survey: Half Still Unsure If They’ll Cast Online BallotsFacebook is currently giving its users the opportunity to vote on whether or not they should be able to vote on future changes concerning privacy and similar issues on the site. Privacy has been a major concern for many Facebook users, especially when the social network changes its terms or policies. So how many users are taking the time to vote? And how many are concerned about privacy? |
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Text Message Survey: Americans Gradually Started Texting Over Last 20 YearsThe text message has now been around for 20 years. Most Americans have used the feature on their mobile phones at some point, and it has continually become a more prominent form of communication. How has the text message changed the way people communicate over the last 20 years? |
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Video Sharing Survey: Most Streaming Customers Would Consider Social SharingMany social media users connect their accounts to third party applications in order to share things like the music they listen to, the books they read, and similar types of media. But because of a US law, Netflix and similar video streaming services haven’t been able to offer this same type of sharing for videos on social media, but that may be changing in the near future. What do Americans think about the potential of video sharing? And how many would take advantage of this feature? |
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Do Not Track Survey: Two Thirds Would Take Advantage of Online Privacy FeatureIt’s no secret that online advertisers take advantage of consumers’ online behavior to better target their messages. However, some feel that this can be an invasion of privacy, and it’s been suggested that a “Do Not Track” button be added to browsers so that users can prevent this kind of tracking and targeting. But how do consumers feel about the privacy issues and targeted ads surrounding the prospect of Do Not Track? |
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Gift Ideas Survey: Last Minute Shoppers More Likely to Just Browse StoresHoliday shopping season is in full swing, so many consumers are on the hunt for gift ideas. From advertising to simply browsing stores, there are so many different ways for shoppers to find gift ideas for friends and family. But how many have specific items in mind before they head out shopping? And how do most people decide what types of gifts to buy? |