BLOG ARCHIVE: ALL POSTS FOR October 2016

A journey inside the minds of undecided voters

A journey inside the minds of undecided voters

While virtually all political polls are designed to determine who is currently leading in the race to become our next President, we thought it would be interesting to go inside the minds of undecided voters. After all, some pundits consider them the gold that the major candidates need to win over in order to win the race, right? The data for this article comes mostly from a survey*, conducted by AYTM, just days before Americans cast their ballots for the next president.

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Wine Blends Survey: Few Likely to Try New Wines This Year

Wine Blends Survey: Few Likely to Try New Wines This Year

There are a few big trends having an impact on the wine industry this year, including blended wines. Wine blends are growing in popularity this year, according to data from Beverage Dynamics. And there are already plenty of wine blends and even cocktail options entering the beverage market. So what do consumers think about this growing sector of the wine industry? We asked 1,000 respondents about their wine buying habits and their thoughts on wine blends.

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Authentic Brands Survey: Nike, Kraft, Apple Named Top Brands

Authentic Brands Survey: Nike, Kraft, Apple Named Top Brands

Brands that create carefully orchestrated marketing campaigns might want to rethink that strategy in favor of something more organic and authentic. According to Cursive Content Marketing, consumers value authenticity over advertising when it comes to brands, especially millennial consumers. So how many consumers really value authenticity from the companies they support? And what brands do they consider to be authentic? We asked 1,000 respondents all about their thoughts on authentic marketing and brands.

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Campaign of the Week: Chance the Rapper Kit Kat Ad Uses Celebrity Association

Campaign of the Week: Chance the Rapper Kit Kat Ad Uses Celebrity Association

With Halloween just around the corner, consumers are likely to purchase a lot of candy in the coming days. And Kit Kat is trying to appeal to those candy consumers with the help of a familiar face. Chance the Rapper stars in a humorous, Halloween themed ad campaign. Could this type of celebrity association help the Kit Kat brand? We asked 1,000 respondents about their candy buying habits and then tested part of the ad to see if it made any impact.

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Mobile Streaming Survey: Price, Content Considered Most Important

Mobile Streaming Survey: Price, Content Considered Most Important

Mobile streaming is becoming a major trend in the tech industry. You can already stream video, music, movies, and even live content on a variety of mobile devices. According to Ooyala, nearly half of online video views come from mobile devices. And other types of mobile streaming like music and live video content have increased in popularity as well. So how many consumers currently stream content on their mobile devices? And how many are likely to do so in the future? We asked 1,000 respondents on October 19-24 about their mobile streaming habits.

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Connected Travel Survey: Mobile Tech More Common With Travelers

Connected Travel Survey: Mobile Tech More Common With Travelers

The way people travel has evolved along with technology. Travelers can now book basically any aspect of travel online or on mobile devices. According to Statistic Brain, more than half of travel reservations are now booked online. And travelers also have plenty of options for finding travel information and other related items online or on their mobile devices while they travel. So how many travelers enjoy connected travel? We asked 1,000 respondents on October 18-23 about their thoughts on travel and technology.

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No-Tip Restaurants Survey: Nearly Half Prefer No-Tip Policies

No-Tip Restaurants Survey: Nearly Half Prefer No-Tip Policies

Over the last couple of years, a few restaurants have changed their tipping policies so that they simply pay a regular wage to servers instead of expecting customers to provide tips for service. And according to a recent survey of restaurateurs from American Express, that trend is likely to continue. So what do consumers think about the concept of no-tip restaurants? And how many have already patronized those restaurants? We asked 1,000 respondents on October 17-20 about their thoughts on tipping policies and full-service restaurants.

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Halloween Safety Survey: Few Likely to Make Related Purchases

Halloween Safety Survey: Few Likely to Make Related Purchases

Halloween is just around the corner. The holiday can offer a lot of fun activities for kids. But it can also present some potential safety concerns to parents, according to Safe Kids Worldwide. But there are some products and options out there for parents who are concerned about Halloween safety. So how many plan to make safety-related purchases this Halloween? And what items are likely to be most popular? We asked 1,000 respondents on October 16-19 about their Halloween plans and their thoughts on Halloween safety.

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Campaign of the Week: Land O’Lakes Delete to Feed Targets Instagram Users

Campaign of the Week: Land O’Lakes Delete to Feed Targets Instagram Users

If you’ve ever used Instagram, chances are you’ve come across some food photos. But grocery brand Land O’Lakes wants to make those photos a little more rare, while also fighting hunger around the world. As part of a new promotion, the company is donating meals for every person that deletes food photos from their Instagram accounts through the company’s website. So how do consumers view the Land O’Lakes Delete to Feed campaign? We asked 1,000 respondents on October 15-18 about their grocery buying habits and then tested the campaign to see if it made any impact.

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Smart Fashion Survey: Tech Brands Dominating Wearables Market

Smart Fashion Survey: Tech Brands Dominating Wearables Market

There’s been a lot of talk about wearable tech devices in recent years. But items like smartwatches and even eyewear are just part of the wearable technology market. Some more traditional fashion companies are even getting involved in the tech market by offering smart fashion items that have high-tech features, though this is still a fairly small segment of the market compared to items like smartwatches, according to Gartner. So how many consumers are interested in this growing market? We asked 1,000 respondents on October 13-15 about their thoughts on smart fashion.

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Carpooling Services Survey: App Users More Likely to Share Rides

Carpooling Services Survey: App Users More Likely to Share Rides

Carpooling is a concept that can potentially help consumers save money and the environment. But the amount of people carpooling has declined in recent years despite those potential benefits. According to a report from Planetizen, ride sharing services like Uber and Lyft could potentially reverse that trend. So how many consumers are interested in carpooling services like UberPOOL? We asked 1,000 respondents on October 12-15 about their thoughts on carpooling and ride sharing services.

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Drink Apps Survey: Beer, Wine Drinkers Most Likely to Have Apps

Drink Apps Survey: Beer, Wine Drinkers Most Likely to Have Apps

There are mobile apps for just about everything these days, including drinks. According to research from Wine Business, the vast majority of wine drinkers have smartphones. And more than a quarter of them have apps specifically related to wine on their mobile devices. There are also apps related to beer and other drinks available. So how many consumers currently have drink apps on their devices? And which are the most popular? We asked 1,000 respondents on October 11-14 about their use of mobile apps and drink apps specifically.

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Tipping the balance: the danger of mixing scales in market research

Tipping the balance: the danger of mixing scales in market research

Scale-based questions are a hallmark of quantitative market research, from Net Promoter scoring (to determine willingness to recommend) to Purchase Likelihood to Customer Satisfaction.  Indeed, scales are a preferred format when we ask consumers to predict future behavior as they allow respondents to assign a likelihood to said behavior, rather than indicate that they are “all in” (yes) or “all out” (no).

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Campaign of the Week: Taco Bell SteakCation Highlights New Product

Campaign of the Week: Taco Bell SteakCation Highlights New Product

Taco Bell Canada recently launched a new contest promotion aimed at calling attention to its new Steak Doubledilla. The company set up a listing on Airbnb and is offering a contest where the winner gets to stay in one of the restaurant’s locations overnight. Will this Taco Bell SteakCation do anything to attract new customers? We asked around 1,000 respondents on October 9-13 about their fast food eating habits and then tested the SteakCation campaign to see what kind of an impact it had.

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Marketplace Sites Survey: Few Have Used Social Media for Purchases

Marketplace Sites Survey: Few Have Used Social Media for Purchases

Facebook just launched a new Marketplace feature that lets users buy and sell items from other users in their area. According to Tech Times, Facebook’s re-vamped Marketplace could potentially present problems for other marketplace sites like Craigslist and eBay. But Facebook’s offering doesn’t have all of the same features as actual ecommerce sites like eBay. So how many are likely to use the new Facebook Marketplace? And how might it impact other marketplace sites? We asked 1,000 respondents on October 8-12 about their thoughts on marketplace sites.

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Glamping Survey: Travel Niche Likely to Continue Growing

Glamping Survey: Travel Niche Likely to Continue Growing

Glamping is a small section of the travel industry that has gained popularity in recent years. Short for “glamorous camping,” glamping gives travelers a way to be surrounded by nature without giving up on luxurious amenities. And the glamping industry may be underserved despite its growing popularity, according to Glamping.com. So how many travelers have already experienced glamping, and how many are likely to do so in the future? We asked 1,000 respondents on October 6-10 about their travel habits and their thoughts on Glamping.

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Sparkling Water Survey: Consumers View Product as Healthy Alternative

Sparkling Water Survey: Consumers View Product as Healthy Alternative

Sparkling water has gained popularity in recent years, just as sales of soda have decreased according to data from The Huffington Post. Brands like La Croix and Sparkling Ice have emerged as healthy alternatives to sugary drinks, even though they’ve been available to consumers for years. So how many consumers regularly consume sparkling water? And what are some of the factors that have led to its popularity? We asked 1,000 respondents on October 5-9 about their opinions of sparkling water and other beverages.

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Mobile Coupons Survey: Retailers Could Improve with Mobile Apps

Mobile Coupons Survey: Retailers Could Improve with Mobile Apps

Coupons have long been a popular way for shoppers to save money. But the coupon landscape is changing for a lot of American families. According to a recent report from Placed and RetailMeNot, mobile is becoming the most popular way for consumers to find and use coupons. So just how many families currently use coupon apps or online services? We asked 1,000 respondents about their couponing habits and how they like to save money.

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Campaign of the Week: Quaker “Oatober” Highlights Fall Flavors

Campaign of the Week: Quaker “Oatober” Highlights Fall Flavors

With autumn in full swing, brands are finding plenty of new and different ways to use seasonal marketing to their advantage. Popular oatmeal brand Quaker is using social media to highlight some fall flavors and recipes throughout the next month as part of its “Oatober” campaign. So how might consumers respond to a month full of fall-inspired recipes? We asked 1,000 respondents on October 2-5 about their grocery-buying habits and then tested the ad to see if it made an impact for Quaker.

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Social Commerce Survey: Online Shoppers Likely to Buy on Social

Social Commerce Survey: Online Shoppers Likely to Buy on Social

Most businesses already understand the power that social media can have when it comes to connecting with consumers. But more and more social platforms are actually starting to add shopping or commerce features. So businesses can potentially use them to actually sell to customers as well. According to Marketing Week, more and more consumers are starting to look to social media sites for their next purchases. So how many consumers have already made purchases on those platforms? And how many are likely to do so in the future? We asked 1,000 respondents on October 1-4 about their thoughts on social commerce.

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Millennial Drivers Survey: Young Drivers Just as Likely to Buy in the Future

Millennial Drivers Survey: Young Drivers Just as Likely to Buy in the Future

Millennials are driving less than previous generations, including to industry experts including SafeAuto. There are many potential reasons for this decline, including cost and the rise of other potential transportation options especially in cities. So how many young consumers currently own vehicles? And how many see themselves driving in the future? We asked 1,000 respondents on September 30-October 2 about their driving habits and their thoughts on automotive brands.

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Flavored Beer Survey: Familiar Flavors Can Appeal to New Customers

Flavored Beer Survey: Familiar Flavors Can Appeal to New Customers

Flavored beer is a major trend in the brewing industry in 2016 according to DRAFT Magazine. Fruity or sweet flavors that people can also find in other food or beverages can help beer drinkers determine hat they’re getting before they order, since they’re likely to already be familiar with those flavors from other food and drink items. So it can be a great way for beer companies to get people trying new beer varieties. So just how many beer drinkers try new flavored beer options regularly? We asked 1,000 consumers on September 29-October 1 about their thoughts on this beer industry trend.

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