BLOG ARCHIVE: ALL POSTS FOR July 2017

Ad Campaign of the Week: Pizza Hut Ad Stars Kristen Wiig as Everyone

Ad Campaign of the Week: Pizza Hut Ad Stars Kristen Wiig as Everyone

Everyone loves pizza. And that’s just who Kristen Wiig plays in a new Pizza Hut ad — everyone. The comedy star touts the importance of hot and fresh pizza that’s delivered quickly, while playing everyone from an auto mechanic to an awkward high school student. So just what does everyone think of this ad? We asked 1,000 respondents about their pizza buying habits and their thoughts on the Pizza Hut brand. Then we tested the ad to see if it made any impact on those opinions and buying habits.

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Nostalgic Purchases Survey: Consumers Prefer Established Brands

Nostalgic Purchases Survey: Consumers Prefer Established Brands

Nostalgia can be a powerful tool for marketing various types of products. According to research from NPD Group, there are several areas where nostalgic purchases are surging, ranging from fashion accessories to kids’ toys. So how many consumers can be swayed by nostalgia when it comes to making purchases? And what types of purchases are most likely to be impacted by that nostalgia? We asked 1,000 respondents about their buying habits and how they can be impacted by nostalgia.

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Ad Campaign of the Week: Heinz Chicago Dog Sauce Campaign Appeals to Ketchup Fans

Ad Campaign of the Week: Heinz Chicago Dog Sauce Campaign Appeals to Ketchup Fans

If you’re a ketchup fan, you probably don’t live in Chicago. The city is notorious for its Chicago style hot dogs, which do not include ketchup. And so many in the city are strongly against using ketchup at all. But a new campaign from Heinz is aiming to change that. The company created what it calls “Chicago Dog Sauce” and offered it to Chicagoans to put on their hot dogs. Spoiler alert: it’s ketchup. So what do viewers think of the ad and the campaign as a whole? We asked 1,000 respondents about their condiment buying habits and then tested the impact of the Heinz ad campaign.

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Early Back to School Shopping Survey: Early August Most Popular Time to Shop

Early Back to School Shopping Survey: Early August Most Popular Time to Shop

Back to school shopping in 2017 may be taking place earlier than it has in years past. According to data from Deloitte and a report from CNBC, consumers are starting their back to school shopping earlier than ever this year. So retailers may need to adjust their marketing and sales strategies to suit those early shoppers. How many back to school shoppers have already started their shopping or plan to do so in the near future? And what factors drive their buying decisions? We asked 1,000 respondents about their back to school shopping plans and how they might compare to past shoppers.

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Ad Campaign of the Week: American Greetings Ad Appeals to E-card Senders

Ad Campaign of the Week: American Greetings Ad Appeals to E-card Senders

The greeting card industry has taken a bit of a hit in recent years thanks to the ability to send e-cards and other quick messages online. And young people especially aren’t known for being apt to buy greeting cards for every occasion. But American Greetings is trying to change that with a series of ads focused on the message behind those cards. The latest ad features women struggling with infertility, including challenges like attending baby showers and events for others. But a nice card at the end of the ad drives home the message for the greeting card brand. So how many consumers might be impacted by this type of advertising? We asked 1,000 respondents about their greeting card buying habits and then tested the ad to see if it made any impact.

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Music Streaming Survey: About Half Open to Trying New Services

Music Streaming Survey: About Half Open to Trying New Services

It’s the year of music streaming, according to data from Nielsen. On-demand streaming services have been steadily gaining popularity every year. And there are more options available now than ever. So what are the most popular music streaming services out there? And how many people use those services regularly? We asked 1,000 respondents about their music streaming habits and what might impact their future decisions.

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How to write a great survey – AYTM Templates

How to write a great survey – AYTM Templates

Our team of researchers has crafted all-new, customizable, AYTM survey templates! They’re your plug-and-play solution for testing logos, ads, product concepts, and more. Templates are free of charge, and available to all members regardless of your subscription plan. Your templates are automatically available in your dashboard in a folder labeled “AYTM Survey Templates Library.”

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Ad Campaign of the Week: Latest Kia Hamster Ad Promotes Soul Turbo

Ad Campaign of the Week: Latest Kia Hamster Ad Promotes Soul Turbo

You’re probably already familiar with the Kia Hamsters. The computer generated driving animals have appeared in a number of Kia ads in recent years. And the latest in that line of commercials recently debuted, featuring a baby “turbo” hamster running through a hospital and eventually making its way to the new Kia Soul Turbo. So what do consumers think of this latest ad? We asked 1,000 respondents about their thoughts on Kia and other car brands and then tested the ad to see if it made any difference.

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Fidget Spinners Survey: Few Expect Trend to Continue Much Longer

Fidget Spinners Survey: Few Expect Trend to Continue Much Longer

If you’ve been around any young people in recent months, you’re probably familiar with fidget spinners. The spinning, propeller-like toy has exploded onto the scene recently. According to a report from Asbury Park Press, fidget spinners have led to increased sales for plenty of toy companies. But those companies are also worried about how long this trendy product might remain popular. So what do consumers think of fidget spinners? And what might the future look like for retailers that carry these items?

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