BLOG ARCHIVE: ALL POSTS FOR July 2018

Using Automation in Market Research

Posted by Ariel Hagaman, VP of Operations

“Better, faster, cheaper”

It’s an expression that has made its way through the market research industry and often a standard for end users. Much like the rest of the global economy, market research is evolving and reinventing itself to cater to the demands of clients that need strategic insights fast. While folks in the market research industry have focused on meeting ever-growing client demands, new technologies have emerged to automate research activities and revolutionize the approach to market research entirely.

Survey Editor 3.0: Collaboration Made Easy with Real Time Editing

Posted on July 25 2018 by Tiffany Mullin, VP of Marketing

With the launch of Survey Editor 3.0 last month, we were able to make new and improved features with additional functionality for market researchers of all backgrounds. With that in mind, we continue to develop and implement more updates to our platform in order make creating surveys more streamlined and collaborative. Read more

How to Estimate the Value of a Product’s Features: Conjoint Analysis vs. Discrete Choice Modeling

Posted by Stacey Penczak, Sr. Project Manager

When developing a new product, you will complete several rounds of research to generate new ideas, optimize concepts, and position the final product in the marketplace. During the product development process, you’ll need to understand what features are most valuable or motivating to consumers. Two commonly used methods to quantitatively estimate the value of a product’s features include Conjoint Analysis and Discrete Choice Modeling.

Using Market Research For Brand Strategy

Posted by Ariel Hagaman, VP of Operations

Market research is an essential step when attempting to determine how your brand performs among your consumer base. In addition to market research, ensuring that your product or service will meet the demands of your target market, can extend past the general façade of marketing and affect your brand position entirely. The key to having a prosperous brand is using market research to help define a brand strategy through the insights that research data provides.

Quantitative Approaches to Shopper Marketing

Posted by Stacey Penczak, Sr. Project Manager

You’re likely familiar with marketing research that focuses on consumer behavior, but shopper marketing requires a different approach, and it’s important to understand the differences between them. Consumer behavior research addresses what products people want or need and how to use marketing to stimulate the purchasing of said products.

Summertime and the Weddings Are Plenty

Posted on July 11 2018 by Allie Smith

Summer is here and with it comes wedding season. Summertime is the hottest (in all senses of the word) time to get married. AYTM surveyed over 600 consumers who recently got married or who are planning their upcoming wedding to find out the latest wedding trends. We asked about wedding themes, locations and venues, who gets invited, best sites for wedding inspiration, and how much the whole extravaganza is going to cost..

The results were as follows –

What is Market Research?

Posted by Ariel Hagaman, VP of Operations

Market research is a systematic practice of assembling, examining, and interpreting data collected about a target market to better understand the needs of such people or companies. The groundwork of any prosperous company starts with market research as it can be used for various purposes such as, identifying a new market or launching a new business. The data output of market research can help business owners make educated decisions about business tactics, operations, and a potential consumer base. Overall, market research can help ensure that a business functions more efficiently and markets the company more effectively.

How to Optimize and Adapt Your Survey to Field in Other Countries

Posted by Stacey Penczak, Sr. Project Manager

As a market researcher, you may find that your company or agency has a need to conduct research in countries outside of your home country. This may take the form of foreign research, multinational research, or cross-cultural research – but all are considered international research. To complete a successful international research project, it is helpful for you to first familiarize yourself with the environment of the country(s) where you plan to field your survey.

How to Use Market Research for Advertising

Posted by Ariel Hagaman, VP of Operations

More frequently than not, companies will launch advertising campaigns before testing their marketing content. On the surface, forgoing market research to preserve budget may make sense, but only if the advertisement campaign proves to be effective. It is rare for a product to sell itself without any advertising involved.