BLOG ARCHIVE: ALL POSTS FOR August 2018

AYTM Webinars are Here!

AYTM Webinars are Here!

Join AYTM this September as we launch our first, in many, monthly webinar series. We are excited to announce that beginning September 6th, AYTM will be hosting two monthly webinars – one to overview platform features and another focused on specific features like using AYTM logic.

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Market Research: How to Get Started

Market Research: How to Get Started

For a business to truly prosper there must be an extensive knowledge of both customers and competitors. Market research is the method in which information is gathered to help companies become more aware of their customers perceptions regarding current or potential products and services.

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Our Relationship with Books — It’s Complicated! Survey Says

Our Relationship with Books — It’s Complicated! Survey Says

Books — they are ubiquitous in our lives from childhood favorites to college textbooks to your Mom’s well-worn cookbook that sits on the counter in your kitchen to the newest thriller you just can’t put down. Chances are that somewhere in your home there are bookshelves with actual paper books on them. You may also have a Kindle or listen to books on your phone. And you probably have a library card.

We surveyed 1,000 consumers about their reading preferences — what are they currently reading, where are they reading it, and what format do they prefer? So get comfortable in your favorite chair, you know, the one you sit in to read a good book, and settle in for a good read about reading.

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Driving Competitive Advantage Through Packaging Innovation: Part 2

Driving Competitive Advantage Through Packaging Innovation: Part 2

Part 2: Making the Case for Packaging Innovation

Functional innovations can add value and help differentiate a product, while branding elements can help a product break through on the shelf and communicate the brand’s equity. Packaging is, after all, an important mode of advertising at the point of purchase.

In this post, we’ll dive in a little deeper on the innovation process and how to identify packaging innovation opportunities. Read more

Branding: How to Get Started with Your Brand

Branding: How to Get Started with Your Brand

Great branding is the essence of any respectable company, but most of the available resources about branding typically involves advice on how to ensure your brand remains consistent throughout your marketing efforts or improving upon an already established brand. All valuable advice, but where should businesses starting from scratch begin when building a brand?

In most instances, it is advisable to enlist the help of a creative director or market agency, but the immediate first steps can certainly be achieved in-house. When it comes to instituting the primary features and qualities of your brand, all you need to do is conduct a bit of research and gain a comprehensive understanding of your business operations. Read more

Driving Competitive Advantage Through Packaging Innovation

Driving Competitive Advantage Through Packaging Innovation

Part 1: Nice package! Why getting packaging right is so important.

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How to Conduct Customer Loyalty Research: An Introduction

How to Conduct Customer Loyalty Research: An Introduction

Quality control and management was once limited to conforming to internal company standards and specifications. If the product was built according to plan and worked as intended, it was ready to be shipped to the customer.

Today, organizations recognize that the customer, not the manufacturer, has the final say on whether or not a product’s quality satisfies expectations. Modern quality management efforts must be directed by the “voice of the consumer”, meaning organizations must understand their target customers’ needs and expectations, undergo continuous quality planning and improvement efforts, and keep the lines of company-consumer communication open at all times.

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Back to School Shopping is a Must – Survey Reveals

Back to School Shopping is a Must – Survey Reveals

School is back in session – and with August being the go to month for back to school shopping many are out and about buying what they need for the upcoming school year. Whether you’re a parent of a child going to kindergarten or one going into college or just a college student, shopping for back to school is a trend that can’t be ignored.

AYTM surveyed 1000 respondents who identify as back to school shoppers to get to the bottom of what school shopping is all about.

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Fishing for Data – A Case Study for Creating a Consumer Tracker

Fishing for Data – A Case Study for Creating a Consumer Tracker

AYTM is proud to release “Fishing for Data: The Road to Creating a Consumer Tracker” case study. The study was recently completed with the help of Fishin Co Category Analyst, Kristina Arge.

The Fishin Company is the largest importer of tilapia in the world, as well as one of the largest importers of frozen fish. Fishin’ Co has been a client of AYTM’s since 2017. As one of their many reasons to conduct market research on a DIY platform, including saving money and time, Fishin’ Co was looking for a way to find data that had not yet existed to their market. Although it was easy for them to find data on pounds of seafood farmed, caught and consumed on a yearly basis; it was difficult to find data in regards to consumer buying habits. AYTM worked with Fishin’ Co to train the team on our platform and set up a monthly tracker, that they could manage themselves, in order to help them build an ongoing consumer insight portfolio.

To read the full case study, click here.

Using Market Segmentation to Understand Your Customers

Using Market Segmentation to Understand Your Customers

The goal of any market research is to provide actionable information concerning your/your client’s organization’s customers, operating environment, and marketing mix to help make better decisions. Market research spending can therefore be considered a risk-reduction investment, and each project should be clearly defined by decision making criteria. Segmentation research can be used to support decisions around identifying and selecting target customers of opportunity.

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Amazon Prime Day 2018: What’s the deal with a 36 hour sale?

Amazon Prime Day 2018: What’s the deal with a 36 hour sale?

Amazon Prime Day, forever known as the Black Friday of internet sales, kicked off It’s sale on July 16th for a total of 36 hours. This was Amazon’s 3rd year conducting it’s yearly sale to only it’s Prime members. We surveyed 1,000 respondents to analyze how consumers shopped on Prime Day.

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