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Why a Top 10 CPG Company Uses aytm for Agile, Iterative Market ResearchFor a multinational, top 10 consumer goods corporation with a large multi-faceted research organization known for supplying a wide range of consumer goods, staying in lock-step with rapidly shifting consumer perceptions is imperative for success. But like many enterprises, this CPG heavyweight used to outsource market research to a full-service firm. Traditional MR firms typically take upwards of 4-6 weeks from survey design and programming to fielding to reporting and analysis. Read more |
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What is Agile Market Research?The agile manifesto changed the way software was developed by taking an iterative approach. Rather than complete a major scope of work–and encounter inevitable delays and setbacks–agile developers push their work forward incrementally. This results in a product that’s continually improved without being subject to the delays and setbacks that define traditional release periods. What’s more, the product is released sooner for a competitive edge in the marketplace. By applying an agile mindset and the right tools to their work, market researchers can solve their most pressing pain point: a mismatch between customer research and product development that means lengthy reports frequently go to waste. Let’s review what agile market research means and why it’s so important. Read more |
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Inside aytm: Meet Tiffany Mullin, VP of MarketingTiffany Mullin went from manager to VP in two years’ time, proving not only that she’s a certified rockstar but also that there’s a HUGE opportunity for advancement here at aytm. This high-energy executive is the mastermind behind our Insighter Virtual Conference and countless other marketing initiatives while juggling the demands of co-owning a small business, maintaining an active lifestyle, and caring for two adorable pups. Learn more about Tiffany! 👇🏾 Read more |
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Aytm’s Commitment to Giving Back2020 has finally come to an end, and what a year it was! Despite all the challenges we went through and continue dealing with on a personal and global scale, I am feeling more gratitude than ever for my aytm family being there for each other and thriving as a team. We experienced tremendous growth, both in terms of significantly increasing profitability and expanding the team to 115! We’ve strengthened our relationships with clients, supporting them in this unprecedented time. Read more |
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Using Agile Research to Explore New Strategies with Concept TestingRemember 2019? Market research was so simple then. You ran a survey to your target audience; maybe you hosted a focus group, collected consumer feedback, analyzed the data, and delivered insights that helped guide strategic decisions for the business. If you had a big budget and lots of time to spare, you might have simply hired a market research firm to do a good amount of the work for you. Fast forward to today, and you’re now expected to do much more with way less. Less time. Less money. And zero in-person access to consumers. Read more |