For a multinational, top 10 consumer goods corporation with a large multi-faceted research organization known for supplying a wide range of consumer goods, staying in lock-step with rapidly shifting consumer perceptions is imperative for success.
But like many enterprises, this CPG heavyweight used to outsource market research to a full-service firm. Traditional MR firms typically take upwards of 4-6 weeks from survey design and programming to fielding to reporting and analysis.
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