BLOG ARCHIVE: ALL POSTS FOR February 2021

How to Think About ‘Insight’ for Real Business Impact

Posted by Tiffany Mullin, VP of Marketing

The proliferation of consumer insights technology has given stakeholders access to an increasingly complex data landscape while significantly altering the role of the market researcher.

Thanks to technology, conducting qualitative research such as in-depth interviews or quantitative studies like concept tests are fairly straightforward compared with what researchers face upon returning to their workspaces.

They’re often met with piles of structured and unstructured data from half a dozen or more various sources. The tricky part is knowing what to do with all the data and how to turn it into something meaningful.

Quirk’s Virtual Global

Posted on February 18 2021 by Tiffany Mullin, VP of Marketing

From public opinion to product development: How small but agile insights teams get more done with less

Many insights teams want to adopt agile methods but are afraid that increases in speed mean they’ll have to compromise on quality. Some may even have been burned by the quick and dirty DIY research of the past. However, times have changed, technology has advanced and those who fail to act risk missing the boat.

Hear from the insight leaders at Voya Financial and Pharmavite to learn how they made the leap to agile and haven’t looked back.

Traditional vs. Agile Market Research: Which One is Right for Your Project?

Posted by Tiffany Mullin, VP of Marketing

You know that feeling when you have a list of project requests from various stakeholders that looks a mile long and you have no clue how you’re going to get it all done on time and within budget?

Maybe in the past, you’d automatically farm it out to a full-service market research firm. But times have changed. Priorities have shifted and purse strings have tightened.

Now, before making a move, you need to decide if that traditional MR firm can deliver the project in a timely fashion and do it cost-effectively. Most often, they can’t.

Should Market Researchers Have a Seat at the Table? 8 Executives Weigh In

Posted by Tiffany Mullin, VP of Marketing

Once viewed as data gatherers, market researchers have transformed into gatekeepers with key insights into a brand’s market, products, and more. You have a unique view into the lives of your company’s target audience. You collect the raw data, analyze it and provide insights into what the information means to critical stakeholders.

Based on this new, more modern role of market researchers, it’s no surprise that most people in a recent discussion noted that insights professionals should have a seat at the metaphorical table with key executives within the business.

3 Ways to Quickly Understand How Consumer Behaviors & Perceptions Impact Future Buying Habits

Posted by Tiffany Mullin, VP of Marketing

Hello 2021. Oh, how we have high hopes for you. Given the many twists and turns in 2020 due to the pandemic, economy, and social concerns, most consumers are being affected in various ways impacting what used to be “normal” shopping habits.