BLOG ARCHIVE: ALL POSTS FOR November 2021

Level Up Your DIY Survey Game: Part Three “Creating an Engaging Survey Route”

Level Up Your DIY Survey Game: Part Three “Creating an Engaging Survey Route”

Welcome to the third installment of our series on DIY survey design! We’ve had some great discussions centered around focusing our intentions and building questions that drive precision. If you’ve yet to read previous parts of the series, take a moment and start from the top! Today, we’re looking at how to map logical survey routes, returning to themes of empathy and thoughtfulness that drive better responses and boost data quality. We’ll talk about helping your respondents understand what you have in store for them, planning to ask and listen efficiently, and how to use quotas to your advantage. Y’all ready? Let’s get started!

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aytm announces immersive shopping experience reimagined as an Agile Shelf Test

aytm announces immersive shopping experience reimagined as an Agile Shelf Test

SAN FRANCISCO—aytm (Ask Your Target Market), the leading consumer insights platform for some of the world’s most notable brands, creative agencies and marketing consultancies, has announced the launch of their state-of-the-art Agile Shelf Test.

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Checking the list: Consumer holiday shopping plans for 2021

Checking the list: Consumer holiday shopping plans for 2021

The 2021 holidays are approaching rapidly, and in some ways, they’ve already arrived. In 2020, consumers started doing their holiday shopping earlier than ever before. That trend seems to only be increasing this year. And after nearly two years of lockdown life, people are starting to book more travel, plan more parties, and pursue new goals. So many businesses are wondering: what are consumers planning on buying in holiday 2021?

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Munch on this: How the pandemic impacted the snacking industry

Munch on this: How the pandemic impacted the snacking industry

The pandemic changed a lot in consumers’ lives. And as our lives change, so do our behaviors. One of the more significant shifts we’ve seen since the start of the pandemic revolves around our snacking habits. Yes, the “midnight snack” is now the “after-a-conference-call snack” and the “this-is-my-dinner snack” has finally been normalized,  but most importantly, Americans are snacking more frequently—with 88% of adults saying snacking has become their “lifeline” during the pandemic.  

So, knowing that not a single minute goes by where someone in the US isn’t snacking, let’s look at how these habits have evolved since the start of the pandemic. What are the reasons behind all of this snacking? And how can brands stay in continuous touch with constantly shifting consumer preferences? Grab something to munch on. Let’s dig in.

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