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What’s for breakfast: 7 things cereal brands should keep an eye on in 2022

What’s for breakfast: 7 things cereal brands should keep an eye on in 2022

Some reports have predicted that the global breakfast cereal market will grow as high as $40b by 2023. And as the need for cereal rises worldwide, so will the companies manufacturing it. This presents cereal companies with two big-picture views of the future:

  1. There is an opportunity to gain a foothold in developing countries. In some instances, companies may be able to seize a large portion of the market around the world. Lack of competition and increased demand can assist in this growth.
  2. There is an impending/ongoing struggle in well-established markets. This fight is against an ever-growing competition base rising to meet the demand. 

For both of these futures, the key will be understanding your market and out-maneuvering them. With this in mind, here are the seven things cereal brands should take into consideration this year:

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