Amazon Survey: Most Have Positive Opinion of Company has exceeded expectations this year in terms of its revenue and overall success, even though it has made some not-so-traditional business decisions. The online bookseller has expanded into tablets, an application marketplace, and much more. So what features of Amazon are helping to drive its success? And what do people think of Amazon as a company?


Amazon Customers

In Ask Your Target Market’s latest survey, 82% of respondents said that they have purchased something from 31% said they have bought something from the Amazon Marketplace. 11% own a Kindle. 8% have an Amazon Prime Subscription. 7% own a Kindle Fire. And 12% said they patronized Amazon in other ways.

Third Party Sellers

Many have argued that part of Amazon’s success comes from their use of third party content, from allowing new authors to self-publish to app creation to the Amazon Marketplace. 10% of respondents said they’ve sold something using the Amazon Marketplace. 2% said they’ve developed apps. And 1% said they have used Amazon to self-publish.

Brand Reputation

Overall, 44% of respondents said they have a very positive opinion of Amazon as a company. 37% said they have a positive opinion of Amazon. 17% were neutral or had no opinion. Just 2% had a negative opinion, and 1% had a very negative opinion.

You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.

Photo Credit: Amazon Kindle DX from Flickr

What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on April 30 via AYTM’s online survey panel.

Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.