American Made Survey: Majority Feel That American Products are High Quality

Buying American made products has become increasingly important for some American consumers. But in many cases, buying these products has also become more expensive. So for National American Made Matters Day, we asked some shoppers what they think about buying American made products. Do people think it’s important, and will they go out of their way to do so?

american made

American Made

In Ask Your Target Market’s latest survey, 73% of consumers said it’s important to them to buy American made products. However, just 48% of respondents said that most of the products they buy are American made. 58% said they are usually at least aware of where their products come from. And 59% think that American made products are usually of higher quality than other products.

Shopping Preferences

So it seems that most people would prefer to buy American products if possible. But sometimes things like money and convenience can get in the way of those plans. However, 56% of respondents said they would pay slightly higher prices for American made products in at least some cases. Just 29% said they would pay much higher prices to buy products that were made in the US. 51% said they would go out of their way to shop for American made products.

Item Quality

In regards to the American made products people have already purchased, just 14% said they have been unsatisfied with the quality. 49% said they have been satisfied with the quality. And 17% said they are very satisfied with the quality of their American made products. The remaining 21% were neutral or had no opinion.

You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.

Photo Credit: 20110715-RD-LSC_0227 from Flickr

What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on November 18 via AYTM’s online survey panel.

Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.