Android Survey: Apple Customers Slightly More Likely to Own Multiple Devices

Android is already the most popular operating system for smartphones, and the brand is gaining market share for tablets as well. But even though there are more Android users, Apple still has a very loyal and large following. How do customers of the two companies feel about their devices? And are there any changes in store for customers over the next year?

android apple

Android Customers

In Ask Your Target Market’s latest survey, 13% of consumers said they currently own multiple Android devices. Another 29% said they own just one Android device. And 58% said they don’t own any.

62% of Android customers said they are very happy with their devices and definitely plan to remain loyal customers. 31% said they are somewhat happy with their Android devices. 6% said they are somewhat unhappy with their devices. And just 1% said they are very unhappy with their Android devices and definitely plan to switch providers.

Apple Customers

On the other hand, 15% of consumers said they currently own multiple mobile Apple products. 23% said they own just one Apple mobile device. And 62% said they don’t own any.

58% of Apple Customers said they are very happy with their current devices and definitely plan to remain loyal customers. 36% said they are somewhat happy. 3% said they are somewhat unhappy with their Apple devices. And 2% said they are very unhappy with their Apple mobile devices and definitely plan to switch providers.

Future Customers

Overall, 15% of consumers said they definitely plan to buy a new smartphone or tablet this year. 24% said they will probably buy a new smartphone or tablet this year. 40% said they probably won’t buy any new mobile devices this year. And 21% said they definitely won’t.

Of those who said they will likely purchase new mobile devices this year, 51% already own at least one Android device and another 51% already own at least one Apple mobile device. 63% of Android customers said they definitely plan to remain Android customers, and 60% said they definitely plan to remain Apple customers.

You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.

Photo Credit: androids eat apples! from Flickr

What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on February 5 via AYTM’s online survey panel.

ABOUT THE AUTHOR: Anne Pilon
Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.