This week, Apple made the highly anticipated announcement about its new smart watch. Many think that the Apple Watch could be the device that really gets people interested in the wearable tech market as a whole. So just how big of a deal was Apple’s announcement to everyday consumers? And how many have plans to purchase the new Apple Watch?
Apple Watch
In Ask Your Target Market’s latest survey, 19% of respondents said that they watched at least part of the Apple event where the company announced the features of its new smart watch. Another 29% said they didn’t watch the actual announcement, but saw news coverage of it afterwards. And 53% didn’t watch any coverage of Apple’s smart watch announcement.
Smart Watch Market
Currently, just 5% of respondents own a smart watch. But the Apple Watch could change that. 15% of respondents said they are likely to purchase an Apple Watch within the first year of its release. And 22% said they would be likely to buy an Apple Watch at some point in the future. Other smart watch brands don’t seem to be as interesting to buyers though – just 17% said they’d be likely to buy another brand of smart watch at some point in the future.
Apple Customers
Since the Apple Watch connects to users’ phones and Apple IDs, those who already own Apple products are more likely to be interested in the company’s new smart watch. Currently, 20% of respondents own multiple Apple products. 25% said they own just one Apple product. 9% have owned Apple products in the past. And 47% said they’ve never owned any Apple products.
You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.
Photo Credit: Apple Watch from Flickr
What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.
Results were collected on March 10 via AYTM’s online survey panel.
