ABOUT THE AUTHOR: Allie Smith
Allie Smith is the former Director of Charts for eMarketer with over 15 years of experience in the world of market research. Her love for charts and graphs is only outweighed by her love for her whippets. She spends her free time watching Law & Order reruns while knitting cute hats for dogs.
The Volunteering Spirit Is Alive and Well

The Volunteering Spirit Is Alive and Well

Majority of US Consumers Donate Time and Money

Last week, the world commemorated the 18th anniversary of the terror attacks of September 11th, 2001. In 2002, 9/11 was designated as a federal holiday — the National Day of Service and Remembrance. This day promotes local volunteerism as a way to pay homage to those who died in the attacks, the first responders, and the military. Millions of people volunteer in their communities on this day and throughout the year. We surveyed 1,000 US consumers to find out their habits when it comes to donating their time or money. Read on to find out what types of organizations get the most support, how consumers choose where to donate, and more.

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Back-to-School 2019 — Brick & Mortar Stores and TV Ads Are at the Head of the Class

Back-to-School 2019 — Brick & Mortar Stores and TV Ads Are at the Head of the Class

It’s official — summer is drawing to a close. How do we know this? Yellow school buses are taking to the streets. Our TV screens are inundated with smiling children in love with their new backpacks. Lists of dorm room hacks are popping up all over social media. Yes, indeed, it is that time of year we call the back-to-school season. Want to know which school supplies are filling parents’ carts and how much they are spending? We did too, so we surveyed 1,000 US consumers who will be shopping for back-to-school items this year. Here’s hoping this post reads less like a textbook and more like one of those folded up notes passed from desk to desk.

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Amazon Prime Day 2019: 48 Hours of Deals and Steals with All the Feels

Amazon Prime Day 2019: 48 Hours of Deals and Steals with All the Feels

Retail behemoth, Amazon has the answer to the summertime sales slump — Prime Day. This year’s Prime Day was bigger and better than ever before lasting for a full 48 hours. According to Amazon on July 15th and 16th, Prime members around the globe purchased over 175 million items topping the sales from last year’s Black Friday and Cyber Monday combined. We wanted to know more about the US Prime members and their Prime Day shopping strategies, so we surveyed 1,000 of them. Read on to find out the prime-ary reason they love Amazon Prime, what they bought on Prime Day, and much more.

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You Had Me at Meow: A Portrait of Cat Ownership

You Had Me at Meow: A Portrait of Cat Ownership

According to the American Pet Products Association’s 2017-2018 survey, 47 million US households include 1 or more cats. Cats have purred their way into our hearts, second only to dogs in pet popularity. Cool cats have also taken over the online realm with apps that put cute kittens in your photos, memes to make you laugh, and celebrity felines followed by millions. Are you curious to find out more about the nine lives of cat lovers? Don’t be a scaredy-cat, this curiosity won’t kill you (and no cats were harmed in our survey). We won’t play cat and mouse with you – all the stats are right here. Read on as we let the cat out of the bag with the likes and dislikes of 1,000 US consumers who share their homes with cats.

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June Is LGBTQ Pride Month: Who’s Going to a Parade?

June Is LGBTQ Pride Month: Who’s Going to a Parade?

June is LGBTQ Pride Month — a time to celebrate all things LGBTQ, acknowledge the wins in the struggle for equality, and come together as a force for change. 2019 marks the 50th anniversary of the Stonewall Riots which took place in New York City in June of 1969. Stonewall was a catalyst for what we know today as the LGBTQ civil rights movement. Pride celebrations are happening across America and around the world including the month-long  WorldPride/Stonewall 50 events in New York City. AYTM surveyed 1,000 consumers who will be supporting LGBTQ Pride this month to find out how they will be celebrating, who they are celebrating with, and their thoughts on companies that support Pride.

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Father’s Day: A Day to Honor Thy Father with His Favorite Things

Father’s Day: A Day to Honor Thy Father with His Favorite Things

May was for the Moms and June is for the Dads. Father’s Day – the day to celebrate Dads – is quickly approaching. What are the most popular gifts for Dad? How much do consumers plan to spend? Are they spending more than last year? To find out the answers to these questions (and more), AYTM surveyed 1,000 US consumers who are planning to celebrate Father’s Day this year. Read on for all the info, plus a few dad jokes for your enjoyment.

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The Ups and (Falling) Downs of Using Your Smartphone As a Navigation Device in the Car

The Ups and (Falling) Downs of Using Your Smartphone As a Navigation Device in the Car

Today’s consumers do most everything on their smartphones including using the phone as an in-car navigation device. If you are one of these people, you most likely realized pretty quickly that there is no great way to mount your phone in the car for this purpose. This is especially true, when you are not in your own car but driving a rental vehicle. AYTM was curious about whether or not consumers desired a solution to this problem. To this end, we surveyed 400 drivers who have rented a car in the past five years and used their smartphone as a navigation device. Read on to see what they had to say.

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2019 Memorial Day Weekend Is Here!

2019 Memorial Day Weekend Is Here!

Memorial Day, observed on the last Monday in May, is a day to honor the fallen heroes who have served in the US military armed forces. Along with this tradition of solemn remembrance, Memorial Day Weekend is also time to be with family and friends. Getting together often involves travel and Memorial Day weekend is one of the heaviest travel weekends of the year. This year, AAA predicts over 43 million Americans will hit the road. AYTM surveyed 1,000 US consumers to find out what they have planned for the weekend including where they are headed and their favorite foods to eat at the bbq.

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Mother’s Day: Roses Are Red, Violets Are Blue,  Flowers For Moms Are What You Should Do

Mother’s Day: Roses Are Red, Violets Are Blue, Flowers For Moms Are What You Should Do

April showers bring May flowers and that means Mother’s Day is right around the corner. Spoiler alert: flowers are still the most popular gift for Mom. Do you want to know where consumers will be shopping for gifts and how much they plan to spend? No need to go ask your mother, we have the answers for you right here. AYTM surveyed 1,000 US consumers who are planning to celebrate Mother’s Day this year. Read on for the motherload of Mom gift information.

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Spring Has Sprung: The Season for Tidying Up Your Living Space

Spring Has Sprung: The Season for Tidying Up Your Living Space

When was the last time you cleaned the inside of your refrigerator? And I don’t mean eating all the food that was in there. When did you actually move the food aside and scrub the shelves and drawers? If you are like the majority of consumers, it was probably a year ago around this time when you did your annual spring cleaning. While chores, like cleaning the bathroom, or changing the bed sheets, are likely done once a week, spring is the time for that windows-open-massive-top-to-bottom cleaning and decluttering. AYTM surveyed 1,000 US consumers to find out what motivates them to take on a spring cleaning, their least favorite cleaning tasks, whether they follow the KonMari method of home organization guru, Marie Kondo, and more.

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Game of Thrones Final Season: Who lives, Who Dies, Who Takes the Throne? Hear It from the Fans

Game of Thrones Final Season: Who lives, Who Dies, Who Takes the Throne? Hear It from the Fans

Winter is here. And with it, the cold and harsh reality of life without new episodes of Game of Thrones. Game of Thrones fans only have six more episodes of the most highly anticipated show of the year in Season 8 to look forward to, starting this Sunday, April 14th on HBO. It’s been predicted that close to 1 billion people around the globe will tune in to watch the season premiere. AYTM surveyed 1,000 of these Game of Thrones viewers to get their opinions on a range of topics from favorite characters to anticipated plot lines to their preference for a dragon vs. a direwolf. Read on to find out what the fans hope will happen as the show wraps up.

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Victoria’s Secret Jumps Back into the Pool: How Brands Can Use Market Research to Thrill Their Customers

Victoria’s Secret Jumps Back into the Pool: How Brands Can Use Market Research to Thrill Their Customers

What do a bikini, a bath bomb, a fruity cereal, and a funny TV show about cops have in common? They were gone and now they are back due to the power of customer feedback.

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Ready for the Big Dance? The Clock Is About to Start on NCAA March Madness 2019

Ready for the Big Dance? The Clock Is About to Start on NCAA March Madness 2019

Will the usual suspects end up in the final four or is 2019 the year we witness another Cinderella story? Either way, the NCAA men’s basketball tournament always delivers drama. The single elimination format, fast action, and young guns of March Madness provide the perfect recipe for must-see TV that sports fans crave. Add in the excitement of playing along at home with your own bracket and you have a slam dunk. Who will be watching and via what method are just a couple of the questions AYTM asked 1,000 US college basketball fans. Read on for the answers.

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The Quirk’s Event: Chicago

The Quirk’s Event: Chicago

The Quirk’s Event in Chicago is coming in early April and we’re excited to be exhibiting this year.

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Super Bowl LIII: Patriots, Cable TV & Beer Commercials Win Again

Super Bowl LIII: Patriots, Cable TV & Beer Commercials Win Again

Viewership was down but the 2019 Super Bowl was still watched by over 100 million consumers. Tuning in via traditional TV as well as streaming, consumers were treated to a battle of the defenses leading to the lowest scoring game in Super Bowl history. This year’s commercials sought to entertain with a variety of celebrities, robots, cute animals, and humor; while remaining uncontroversial. What parts of the game were most watched? Which ads topped the favorites list? Was anyone rooting for the New England Patriots? After the game, AYTM surveyed 1,000 US consumers to find out these answers and more.

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The Quirk’s Event: London

The Quirk’s Event: London

The Quirk’s Event in London is coming up next week and we’re excited to be exhibiting this year.

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A Healthy New Year: A Look at Consumers’ Food Habits & Meal Subscription Services

A Healthy New Year: A Look at Consumers’ Food Habits & Meal Subscription Services

So Many Food Trends, So Little Time

The New Year signals a time to think about a new you and jumpstart those healthy eating plans you might have left behind over the holidays. But which food trends are right for you and how can you choose when every day it seems there is a new diet plan causing a heated debate on social media?

Should you eat like a caveman? Remove all carbs from your life? Increase carbs but decrease fats? Alas, we don’t have the answers to those questions but we can tell you what eating plans consumers are following and whether they are preparing and cooking their meals themselves. We surveyed 500 US consumers who currently subscribe to a meal delivery service (or have subscribed in the past) to find out their food habits and opinions on meal kits.

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2019 New Year’s Resolutions: Health, Happiness & Financial Well-being

2019 New Year’s Resolutions: Health, Happiness & Financial Well-being

The New Year is upon us. Time to reflect on the year that was and think ahead to the year to come. New Year’s — a time to celebrate with friends and family, drink champagne, and make some resolutions. How are people planning to spend New Year’s Eve this year? Who is making resolutions? What is the best way to keep the resolutions you make? To answer these questions (and many more), AYTM surveyed 1,000 US consumers. Read on for the results.

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Ho-Ho-Holiday Shopping Trends 2018

Ho-Ho-Holiday Shopping Trends 2018

Wait, what? Seem like we are still eating the leftover Halloween candy yet Thanksgiving is just days away. And with the arrival of Thanksgiving comes Black Friday, Small Business Saturday, Cyber Monday, and Giving Tuesday. If you haven’t started your holiday shopping yet, the time is now to take advantage of in-store doorbusters and online deals. This is also the season for surveys about the holiday season, read on for AYTM’s contribution. We surveyed 1,000 US consumers about all things holiday shopping.

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Pumpkin Spice and Everything Nice: A Look at Coffee Drinker Habits

Pumpkin Spice and Everything Nice: A Look at Coffee Drinker Habits

November is here, holiday decorations have been in stores for weeks, and we are well into pumpkin spice season. The media loves to hate on pumpkin spice but food manufacturers have doubled down with products such as pumpkin spice hummus and pumpkin spice popcorn hitting the shelves. Is this a trend that is on its way out, or has pumpkin spice earned its place in the annals of flavor history? Time to check in with 1,000 US coffee drinkers and gauge their opinions on seasonal food and drink.

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Halloween 2018 Trends — Wakanda Forever and Don’t Send in the Clowns

Halloween 2018 Trends — Wakanda Forever and Don’t Send in the Clowns

It’s time to get spooky! Which costumes are scary good and which ones are getting booed this Halloween? We surveyed 1,000 US adults who will be dressing up this year to find out whether they will be DIY-ing or buying their costumes, and which costumes they feel should RIP. Find out if this year’s costumes are tricks or treats, plus is 2018 the year that cute costumes put scary ones six feet under?

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Streamers, Binge Watchers, and Live TV Junkies — The Habits of Today’s TV Watchers

Streamers, Binge Watchers, and Live TV Junkies — The Habits of Today’s TV Watchers

The Fall TV season is upon us. This Is Us viewers don’t have long to wait to find out if we are traveling backward or forward in time in the lives of the Pearsons. Sons of Anarchy fans have FX’s new series Mayans M.C. to look forward to. New NBC series Manifest looks to appeal to Lost fanatics. Netflix is premiering Maniac and Good Cop both full of star power. TV viewers have a lot to choose from when it comes to what fills their screens and the type of service they will use to watch.

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Survey Reveals How Books Have Influenced Us

Survey Reveals How Books Have Influenced Us

Thinking back to when you were young — was there a book that touched you, that you feel influenced your life choices as you grew up? Maybe a book that became a favorite and is still on your bookshelf today (for more information on hard copy books on bookshelves see Our Relationship with Books — It’s Complicated) Or what about those books that made their mark because they were a struggle to get through in school – for me it was The Turn of the Screw by Henry James. I still have no idea what that book was about, but I digress.

We were curious to find out which books consumers felt were influential in their lives, so we surveyed 1,000 respondents to find out. There was no shortage of strong opinions about books, read on to find out what our respondents had to say.

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Our Relationship with Books — It’s Complicated! Survey Says

Our Relationship with Books — It’s Complicated! Survey Says

Books — they are ubiquitous in our lives from childhood favorites to college textbooks to your Mom’s well-worn cookbook that sits on the counter in your kitchen to the newest thriller you just can’t put down. Chances are that somewhere in your home there are bookshelves with actual paper books on them. You may also have a Kindle or listen to books on your phone. And you probably have a library card.

We surveyed 1,000 consumers about their reading preferences — what are they currently reading, where are they reading it, and what format do they prefer? So get comfortable in your favorite chair, you know, the one you sit in to read a good book, and settle in for a good read about reading.

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Summertime and the Weddings Are Plenty

Summertime and the Weddings Are Plenty

Summer is here and with it comes wedding season. Summertime is the hottest (in all senses of the word) time to get married. AYTM surveyed over 600 consumers who recently got married or who are  planning their upcoming wedding to find out the latest wedding trends. We asked about wedding themes, locations and venues, who gets invited, best sites for wedding inspiration, and how much the whole extravaganza is going to cost..

The results were as follows – 

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