ABOUT THE AUTHOR: Ariel Hagaman
I was born and raised in New Jersey, and currently work for AYTM as Director of Client Services. I am a graduate of the University of Phoenix, and have always found that I am at my best when working with people. My favorite past-times are reading, skiing, and yoga!
Conducting Surveys on Mobile Devices: Optimizing Your Results

Conducting Surveys on Mobile Devices: Optimizing Your Results

The number of mobile phone users in the world is expected to pass the five billion mark by 2019, with half of that population predicted to be smartphone users. Consider that statistic, it’s clear that the world has fully embraced the concept of mobile technology. The rapid adoption has impacted everyday life in many ways; it is changing the way companies interact with their consumers.

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Understanding the Pros & Cons of Online Research Panels

Understanding the Pros & Cons of Online Research Panels

Online research panels are widely recognized as a quick and lucrative way to conduct market research. In a society where everyone is easily connected through the internet, it makes sense that research has long progressed from the days of pen-and-paper questionnaires to online survey methods that access hundreds of people instantly. So how do you know if utilizing an online research panel is the appropriate path for your study? To address this question, it is important to explore the possible pros and cons associated with collecting data from an online panel.

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Getting the Most from Your Market Research Project

Getting the Most from Your Market Research Project

In a society where companies are accelerating the release of new products and services, there is more pressure than ever for market research teams to deliver meaningful data quickly and on a tighter budget, in every phase of the research process.

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Getting Personal: Surveys Containing Sensitive Topics

Getting Personal: Surveys Containing Sensitive Topics

The growth of online and mobile market research has provided researchers the ability to swiftly collect academic and public opinions; even regarding sensitive topics like illegal activity, such as drug use, or personal care habits. Gathering sensitive data can prove to be meaningful for various reasons, but moreover, it can help to inform the public and policymakers.

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Adopting Online Qualitative Research

Adopting Online Qualitative Research

The market research industry is constantly evolving, and it is becoming more important than ever to stay current on the latest trends! Professional market researchers and business owners alike are starting to use online qualitative research tools to design and launch a variety of consumer or business-to-business research studies.

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Choosing Your Research Methodology

Choosing Your Research Methodology

The most difficult aspect of deploying a market research project is answering the question, “What type of research do I need?”. Selecting the appropriate research methodology is a vital first step in any market research process; it is one of the key factors make or break a project. Before deciding what the most suitable methodology is for your market research, it is important to first consider and comprehend all of the dynamics that go into selecting the best research methodology.

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The Future is Mobile

The Future is Mobile

The new generation of market research has long graduated from the traditional market research methodologies that consisted of in-person interviews, mailed or written questionnaires, and telephone surveys. Innovative research techniques like mobile surveys are helping businesses generate better insights.

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Artificial Intelligence and Market Research

Artificial Intelligence and Market Research

The potential of artificial intelligence (AI) in the market research industry is its ability to be used as an instrument to conduct research better, faster, and in some scenarios cheaper.  For this reason, artificial intelligence technology has infiltrated many industries, including marketing and advertising.

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Market Research: How to Get Started

Market Research: How to Get Started

For a business to truly prosper there must be an extensive knowledge of both customers and competitors. Market research is the method in which information is gathered to help companies become more aware of their customers perceptions regarding current or potential products and services.

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Branding: How to Get Started with Your Brand

Branding: How to Get Started with Your Brand

Great branding is the essence of any respectable company, but most of the available resources about branding typically involves advice on how to ensure your brand remains consistent throughout your marketing efforts or improving upon an already established brand. All valuable advice, but where should businesses starting from scratch begin when building a brand?

In most instances, it is advisable to enlist the help of a creative director or market agency, but the immediate first steps can certainly be achieved in-house. When it comes to instituting the primary features and qualities of your brand, all you need to do is conduct a bit of research and gain a comprehensive understanding of your business operations. Read more

Using Automation in Market Research

Using Automation in Market Research

“Better, faster, cheaper”

It’s an expression that has made its way through the market research industry and often a standard for end users. Much like the rest of the global economy, market research is evolving and reinventing itself to cater to the demands of clients that need strategic insights fast. While folks in the market research industry have focused on meeting ever-growing client demands, new technologies have emerged to automate research activities and revolutionize the approach to market research entirely.

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Using Market Research For Brand Strategy

Using Market Research For Brand Strategy

Market research is an essential step when attempting to determine how your brand performs among your consumer base. In addition to market research, ensuring that your product or service will meet the demands of your target market, can extend past the general façade of marketing and affect your brand position entirely. The key to having a prosperous brand is using market research to help define a brand strategy through the insights that research data provides.

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What is Market Research?

What is Market Research?

Market research is a systematic practice of assembling, examining, and interpreting data collected about a target market to better understand the needs of such people or companies. The groundwork of any prosperous company starts with market research as it can be used for various purposes such as, identifying a new market or launching a new business. The data output of market research can help business owners make educated decisions about business tactics, operations, and a potential consumer base. Overall, market research can help ensure that a business functions more efficiently and markets the company more effectively.

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How to Use Market Research for Advertising

How to Use Market Research for Advertising

More frequently than not, companies will launch advertising campaigns before testing their marketing content. On the surface, forgoing market research to preserve budget may make sense, but only if the advertisement campaign proves to be effective. It is rare for a product to sell itself without any advertising involved.

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Psychographics in Market Research

Psychographics in Market Research

Demographic data is an important aspect of targeting criteria, but they won’t always provide a complete understanding of your target audience. Typically, it is of interest for researchers to better understand the values, opinions, and beliefs that act as explanations of consumer behavior. Luckily, the collection of psychographics can help market researchers achieve such understandings. Where demographic data will explain who the buyer is, while psychographic data will explain why they buy.

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How to Improve Your Data Quality

How to Improve Your Data Quality

More often than not, survey creators will focus on the quantity of responses rather than the quality of the response. The notion stems from the assumption that more responses result in more accurate conclusions. However, this concept is not necessarily true. Focusing on quality data should be the foundation for any market research project. Collecting bad data can lead to bad business decisions, so it is essential to understand a few best practices that will improve the quality of your research.

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Introduction to GDPR

Introduction to GDPR

What’s GDPR & Who’s Affected?

On May 25th, 2018, the General Data Protection Regulation (GDPR) will enter into effect in the European Union. The new privacy laws will have a fundamental impact on how organizations handle data.

The GDPR replaces the previous EU Data Protection Directive with the intention of modernizing data privacy laws across Europe. Online surveys, which are at the forefront of any consumer, market, or employee research, also need to be made compliant with the updated regulations. However, GDPR applies to more than just market research organizations and reaches far beyond Europe.

If any part of your individual or organizational processes EU citizens data, regardless of whether that processing occurs inside or outside of the EU, then the GDPR applies to you. Storing any personally identifiable data within those categories is considered a processing activity and requires GDPR compliance.
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Creative: Survey Visuals and How They Help Your Results

Creative: Survey Visuals and How They Help Your Results

For researchers and business owners alike, one of the most exciting parts of conducting a quantitative survey is reviewing the data once the study completes. Although, how does one successfully present their findings to an audience without boring everyone to sleep?

With the gathered respondent feedback, it is possible to make the data more engaging by including unique visuals in your final report. Survey data can be easily translated into graphs and charts that will paint a clear and insightful picture for how an organization should proceed.

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Monitoring Respondent Answers for Quality Data

Monitoring Respondent Answers for Quality Data

With ever-evolving research solutions most surveys are fielded online nowadays, which, although expedient, generates risks associated with successfully evaluating the quality of respondent’s answers. However, there are numerous, useful, indicators that will help assess whether or not respondents are providing candid responses. Collecting and analyzing bad data can be worse than having no data. With no data, one can rely on experiences, but interpreting bad data will likely spoil important business decisions. It is vital to monitor the quality of your research data to ensure that your findings and endorsements are of the highest caliber. Luckily, there are tell-tale signs that will reveal when respondents are giving bad data.

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Margin of Error Made Easy

Margin of Error Made Easy

Margin of error can predict how survey findings will be distributed relative to the true population being studied. A margin of error of plus or minus 4 percentage points, at a 95% confidence level, means that if the same survey was fielded 100 times, the results will be within 4 percentage points of the true population value, 95 of those times. Survey data may not perfectly match the population being studied, but margin of error allows researchers to feel confident about a certain percentage of the time, within a range above or below the ideal estimate, represented by a margin that is believed to be least in error.

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Where to Start: A Practical Guide to Market Research

Where to Start: A Practical Guide to Market Research

Companies of all sizes will likely have a need to introduce new services or products to their consumer base. Though, prior to pushing sales, it is essential for business owners to understand who their potential customers are and gain their feedback. Conducting market research is a, practical, initial approach toward obtaining data about consumer preferences on a product or service.

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Best Practices for DIY Survey Design

Best Practices for DIY Survey Design

The concept of DIY, is no longer a new notion to the market research industry; in fact, the trend has been booming for quite some time now. The idea behind emancipating resources that would typically be used to hire research professionals that will design, program, or analyze survey data is especially appealing. With do-it-yourself tools exploding in the marketing arena, business owners can use DIY market research platforms with ease. Reducing the need to call in the pros is a wonderful way to increase profits, but it is imperative to recognize both the risks and opportunities of DIY research.

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Surveying Small Population Sizes

Surveying Small Population Sizes

One of the most important aspects of research is sample size. A common belief when it comes to avoiding statistical issues interfering with a successful research project, is to try and reach the largest representative sample as possible. Though, there are instances when a small sample size is acceptable and will not result in inaccurate data. Prior to choosing a small sample size, it is vital to understand a few key terms that can help achieve your research goals.

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How To: Using Social Media for Market Research

How To: Using Social Media for Market Research

Digital marketing has transformed over the past decade, delivering powerful tools that offer an alternative approach to traditional market research. Customary research methods such as surveys and focus groups can be costly and time-intensive, but fortunately a new era of research has become available to businesses.

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Author Bias: Avoid Asking Leading Questions

Author Bias: Avoid Asking Leading Questions

Do-it-yourself survey solutions are emerging all over the market research world as affordable solutions for companies to obtain consumer feedback. DIY research is a wonderful alternative to more expensive solutions that require the expertise of market research professionals. However, it is important to understand the possible errors that may arise when choosing to design a survey yourself. One of the riskiest and most predominant issues that lead to biased feedback is asking leading questions.

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