Remember 2019? Market research was so simple then. You ran a survey to your target audience; maybe you hosted a focus group, collected consumer feedback, analyzed the data, and delivered insights that helped guide strategic decisions for the business.
If you had a big budget and lots of time to spare, you might have simply hired a market research firm to do a good amount of the work for you.
Fast forward to today, and you’re now expected to do much more with way less. Less time. Less money. And zero in-person access to consumers.Read more