The major power of micro-influence

The major power of micro-influence

As real-life Mad Men inspiration Howard Gossage said, “Nobody reads ads. People read what interests them. Sometimes, it’s an ad.” This can be a tough notion to process for anyone in the marketing world. But, he’s onto something: How can businesses cut through the noise to truly connect with the interests of their target audience? I’d encourage you to consider micro-influencers, an exciting, innovative approach to authentically marketing your product. 

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