Your company charged you with trying to decide what feature(s) to highlight in your upcoming campaign.
But with so many products in the market across every industry, consumers need to quickly understand your product’s value, making your job as a marketer even harder.
You could create a survey and throw in a rank order question. But that often leaves you with more questions than answers. 🤔
So, how do you go about quickly quantifying your market’s preferences?
💡 Give Choice-Based Conjoint a try.Read more