ABOUT THE AUTHOR: Lacey Maloch
A PR and Social Media Specialist with a passion for film and entertainment. With a background in creative writing and journalism, she is always looking for the next big thing.
Innovative CPG Company Finds Success Embracing Self-Service Over Full-Service

Innovative CPG Company Finds Success Embracing Self-Service Over Full-Service

Now in its second year, the Greenbook Insights That Work eBook is available for download.

Every year, participants in the GreenBook Research Industry Trends (GRIT) Report survey vote for the most innovative companies in market research. In this guide, these top companies share the real-life challenges and solutions of their biggest clients.

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AYTM Releases Automated TURF Analysis, Image Response and More

AYTM Releases Automated TURF Analysis, Image Response and More

Since the release of Survey Editor 3.0, the AYTM team has been working tirelessly to deliver more product updates and new features to the platform. In the past month, we have added some new exciting features including Automated Turf Analysis, Image Response, Artificial Response Generator and more.

Learn more about our latest features below.

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AYTM Webinars are Here!

AYTM Webinars are Here!

Join AYTM this September as we launch our first, in many, monthly webinar series. We are excited to announce that beginning September 6th, AYTM will be hosting two monthly webinars – one to overview platform features and another focused on specific features like using AYTM logic.

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Back to School Shopping is a Must – Survey Reveals

Back to School Shopping is a Must – Survey Reveals

School is back in session – and with August being the go to month for back to school shopping many are out and about buying what they need for the upcoming school year. Whether you’re a parent of a child going to kindergarten or one going into college or just a college student, shopping for back to school is a trend that can’t be ignored.

AYTM surveyed 1000 respondents who identify as back to school shoppers to get to the bottom of what school shopping is all about.

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Fishing for Data – A Case Study for Creating a Consumer Tracker

Fishing for Data – A Case Study for Creating a Consumer Tracker

AYTM is proud to release “Fishing for Data: The Road to Creating a Consumer Tracker” case study. The study was recently completed with the help of Fishin Co Category Analyst, Kristina Arge.

The Fishin Company is the largest importer of tilapia in the world, as well as one of the largest importers of frozen fish. Fishin’ Co has been a client of AYTM’s since 2017. As one of their many reasons to conduct market research on a DIY platform, including saving money and time, Fishin’ Co was looking for a way to find data that had not yet existed to their market. Although it was easy for them to find data on pounds of seafood farmed, caught and consumed on a yearly basis; it was difficult to find data in regards to consumer buying habits. AYTM worked with Fishin’ Co to train the team on our platform and set up a monthly tracker, that they could manage themselves, in order to help them build an ongoing consumer insight portfolio.

To read the full case study, click here.

Amazon Prime Day 2018: What’s the deal with a 36 hour sale?

Amazon Prime Day 2018: What’s the deal with a 36 hour sale?

Amazon Prime Day, forever known as the Black Friday of internet sales, kicked off It’s sale on July 16th for a total of 36 hours. This was Amazon’s 3rd year conducting it’s yearly sale to only it’s Prime members. We surveyed 1,000 respondents to analyze how consumers shopped on Prime Day.

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Survey Editor 3.0:  Collaboration Made Easy with Real Time Editing

Survey Editor 3.0:  Collaboration Made Easy with Real Time Editing

With the launch of Survey Editor 3.0 last month, we were able to make new and improved features with additional functionality for market researchers of all backgrounds. With that in mind, we continue to develop and implement more updates to our platform in order make creating surveys more streamlined and collaborative.    Read more

IIEX 2018: Innovation for the Future

IIEX 2018: Innovation for the Future

The IIeX North America conference is coming up next week, June 11 – 13th and we hope to see you there! This is your chance to learn more about the innovative market research trends and technology that are disrupting our industry.

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AYTM & Research Rockstar Special Training Bundle for Researchers

AYTM & Research Rockstar Special Training Bundle for Researchers

AYTM is proud to partner with our friends at Research Rockstar to offer a special discounted market research training bundle. The 3-course AYTM bundle includes fundamental courses on questionnaire design, data analysis and using research tests like Conjoint & Maxdiff. Thanks to Research Rockstar we are able to offer all 3 courses as a bundle with over $200 in savings.

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Highest Rated Survey Website PaidViewpoint.com Hits 1,000 Reviews on SurveyPolice

Highest Rated Survey Website PaidViewpoint.com Hits 1,000 Reviews on SurveyPolice

AYTM is proud to announce that as of this week our proprietary market research survey website, PaidViewpoint.com has reached 1,000 reviews on the popular survey directory at SurveyPolice.com. The milestone makes us not only the highest rated survey website on the directory, but also the second most reviewed overall.

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AYTM Launches New Advanced MaxDiff Express and HB

AYTM Launches New Advanced MaxDiff Express and HB

This week AYTM is excited to announce the launch of our new Advanced MaxDiff with two flexible variations, Express and HB. For those unfamiliar, MaxDiff is often used to obtain preference/importance for multiple attributes (brand preferences, brand images, product features, advertising claims, etc.). The new Advanced MaxDiff, Express and HB both have been developed to use less screens to decrease respondent fatigue and allow you to get the right data for your market research needs.

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Super Bowl LII Proves that Celebrities Rule, Cable is Still King and Netflix Failed

Super Bowl LII Proves that Celebrities Rule, Cable is Still King and Netflix Failed

With 103.4 million viewers tuning in to watch Super Bowl LII, so it’s no surprise that it reigns as the most watched program in TV history. But where were people watching the game and what really caught their attention? Market research platform AYTM surveyed 1,000 respondents about these questions and more.

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GRIT Report Deep Dive: Researchers, Emerging Methods, Data Collection and More

GRIT Report Deep Dive: Researchers, Emerging Methods, Data Collection and More

Greenbook recently released their Greenbook Research Industry Trends (GRIT) Report for 2017. The report features a variety of topics, including emerging methods, a day in the life of researchers, dominant data collection, improving customer satisfaction, threats and opportunities.

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Feature Friday: Brianna Boyer

Feature Friday: Brianna Boyer

For this week’s Feature Friday, we chose our Research Manager Brianna Boyer. Brianna has been with AYTM since the fall of 2013. With a passion for sports, British panel shows and Minesweeper, Brianna describes herself as logical, curious and passionate.

In her spare time she has been known to solve LSAT analytical and logical reasoning practice problems for fun. Learn more about Brianna below.

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Feature Friday: Alex Romanenko

Feature Friday: Alex Romanenko

For this Feature Friday, we chose one of our amazing back-end developers, Alex Romanenko. With a passion for programming Alex has been with AYTM for almost a year now.  Learn more about Alex below.

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Valentine’s Day: A Difference in Celebration

Valentine’s Day: A Difference in Celebration

This year 76% of consumers plan to celebrate Valentine’s Day on February 14th. A day known for celebrating  love, chocolates and everything heart shaped. In a recent AYTM survey of 1,000 respondents we found that age and gender affect the holiday the most when it comes to decision making.

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Bitcoin: The Latest Investment in the Future

Bitcoin: The Latest Investment in the Future

Bitcoin’s rise to popularity in 2017 was more than astounding and now entering into 2018 many are looking to Bitcoin with much enthusiasm. With the popularity of cryptocurrency on the rise, AYTM wanted to dive deeper and understand what consumers are thinking.

We took this opportunity to survey 1,000 respondents to better understand how consumers are seeing Bitcoin as well as other cryptocurrencies.

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Consumer Trends 2018

Consumer Trends 2018

Every year when the New Year approaches our hearts are filled with optimism thinking “this is the year I am going to get stuff done” or “this is the year everything is going to be better.” With that in mind many are already making big plans for the upcoming year.

In a recent AYTM survey of 1,000 US residents we found that many have major plans for 2018 including traveling (42%), buying a car (27%), moving (16%) and changing employment (16%). Let’s take a look at the data to see just how people plan to spend the next 365 days.

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Feature Friday: Clare Brown

Feature Friday: Clare Brown

For this Feature Friday, we selected our very own Community Manager, Clare Brown. Clare has been with us since  the beginning, with interests in cooking and mystery novels she describes herself as a introspective global citizen. An animal lover, Clare has two dogs Blue and Suri.

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3 Ways to Make a Commitment to Sustainability Your Customers Want to See

3 Ways to Make a Commitment to Sustainability Your Customers Want to See

When big oil companies start threading sustainability into their business plans, you know it’s time for you to get serious about this issue, too. According to a report by the research group Bloomberg New Energy Finance, the largest oil companies in the world — ExxonMobil, Chevron, Royal Dutch Shell, BP and Total — slashed their greenhouse gas emissions by a combined 56.7 million tons in the past five years.

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Feature Friday: Daria Orlova

Feature Friday: Daria Orlova

For Feature Friday this week we chose one of our QA Engineers, Daria Orlova. From Odessa, Daria has been with us for 3 months now. She describes herself as polite, curious and a dreamer. As a child, her father also being a software engineer, created small applications to teach her math. It wasn’t until her later school years when she got into the computer engineering field.

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AYTM Makes Research 3x Cheaper and 12x Faster, According to Origin CBI

AYTM Makes Research 3x Cheaper and 12x Faster, According to Origin CBI

At AYTM, it’s always rewarding hearing exactly how our platform is helping companies achieve their business goals. Above and beyond the general good ‘feels’ around this type of feedback, it also helps us evolve our platform in a way that continually sets our clients up for success.

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New Year’s Differs for Married Couples

New Year’s Differs for Married Couples

Since the conception of spending New Years in Time Square in 1904, many have traveled, watched and participated in watching the ball drop at midnight. Speculations of who you are going to kiss, what you should be doing for luck in the New Year and how you can accomplish your resolutions all arise during New Year’s Eve. 

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Feature Friday: Stephanie Vance

Feature Friday: Stephanie Vance

For this Feature Friday we chose our very own Director of Research, Stephanie Vance. Stephanie has a PhD in experimental psychology and has been with AYTM since 2014. She has been in the market research field for about 10 years, and has worked on both the client and vendor side.

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Most Commonly Missed AYTM Platform Features

Most Commonly Missed AYTM Platform Features

There’s no question that AYTM’s platform is layered with functionality. From targeting to survey design, and data presentation, just to name a few.

Functionality is so deep, in fact, that it’s easy for key features to get lost for even the most advanced user. In an effort to help you get the most from the platform we’ve developed a handy list of our most frequently missed or misused features. 

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