What Is Brand Value?
Brand value can be a company’s most valuable asset, but too many companies don’t prioritize building brand value as part of their strategic imperatives. In my new series for AYTM, Building Brand Value, you’ll learn what brand value is, how to develop it, and why it matters. Think of it this way — would Apple agree that prioritizing brand value is not important? Would Disney? Your company should give building brand value the investment it deserves, and you’ll reap the long-term rewards that brand value and brand equity can deliver. Read more