It’s National Bike to Work Week. So for this week, and basically whenever possible, you’re encouraged to try and get to work via bicycle. Biking offers a lot of different benefits, from helping the environment to being good exercise. But it can also be a pretty cost effective way of getting from place to place. So how many people plan to bike to work this week? And how many might do so in the future?
In Ask Your Target Market’s latest survey, 33% of respondents said they currently own a bicycle. Another 42% have owned one in the past. And 25% said they’ve never owned a bicycle. Looking forward, just 23% of non-bike owners said they are likely to buy one within the next few years.
Of those who do currently own bicycles, 8% said they ride them every day. 25% ride bikes a few times per week. 11% do so about once per week. 9% bike a few times per month. 2% bike just about once per month. 34% of bike owners said they rarely ever ride their bicycles. And 9% never do.
There are plenty of different benefits that go along with riding bicycles. 77% said they choose to ride bicycles because it’s good exercise. 53% just enjoy biking. 14% enjoy the convenience factor. 13% think biking can be cost effective trasportation. And 12% choose to bike because of its environmental benefits.
Although transportation, such as getting to and from work, can be a benefit of bike riding, not many seem to take advantage of that aspect. 63% of bike riders said they like to just ride around their city or area instead of to a particular destination. 18% said they regularly ride their bikes to stores. 16% ride to friends’ or family members’ homes. 9% ride their bikes to work regularly. 8% ride to school. And 18% ride bikes to other places, such as parks and bike trails.
Overall, 63% of bike riders said they consider their city or town to be at least somewhat bike friendly. However, 62% said they would like it if their city or town started more pro-bike initiatives. More specifically, just 31% said that their workplace is bicycle friendly. And 39% said they would like it if their workplace started more pro-bike initiatives.
You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.
Photo Credit: Old Bicycle
What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.
Results were collected on May 13 via AYTM’s online survey panel.