CarPlay Survey: Hands Free Features Considered Helpful

Apple recently unveiled a new system, called CarPlay, which is meant to make it easier for iPhone users to connect the device to their vehicle and enable features like hands-free calling and text message dictation. Though similar features are already available in some vehicles, people have expressed safety concerns due to the potential for distractions. What do people think about smart features in vehicles? And are they concerned about safety issues at all?


Voice Features

In Ask Your Target Market’s latest survey, 34% of respondents said that they currently own a smartphone with a voice assistant like Apple’s Siri. 23% of users said they find their smartphone voice assistant to be very helpful. 42% find it to be somewhat helpful. 17% said they don’t find it to be very helpful. 3% said their smartphone voice assistant is not helpful at all. And 15% of those who have one said they’ve never used their smarphone voice assistant.

Smart Vehicles

But some new vehicles already offer their own features like voice commands and smartphone connectivity. 22% of overall respondents said that they have a vehicle with some of these “smart” features. 42% of those users said they find their vehicle’s smart features to be very helpful. 44% find them somewhat helpful. 9% said they are not very helpful. 3% said they are not helpful at all. And just 1% of those who have smart features in their vehicle said they’ve never used them.

Safety Issues

So what about the potential safety issues involved? 22% of overall respondents said they think smart features in vehicles would definitely present distractions that could lead to safety issues. 45% think these features could probably present safety concerns. 27% said they probably would not worry about the safety issues connected with these vehicle features. And just 6% said they definitely wouldn’t worry about safety issues connected with smart vehicle features. Those who already have similar features in their vehicles were 2% more likely to say that they can cause distractions.

You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.

Photo Credit: Sync med MyFord Touch from Flickr

What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on March 6 via AYTM’s online survey panel.

Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.