The way people travel has evolved along with technology. Travelers can now book basically any aspect of travel online or on mobile devices. According to Statistic Brain, more than half of travel reservations are now booked online. And travelers also have plenty of options for finding travel information and other related items online or on their mobile devices while they travel. So how many travelers enjoy connected travel? We asked 1,000 respondents on October 18-23 about their thoughts on travel and technology.
In Ask Your Target Market’s latest survey, 7% of respondents said that they last traveled within the past week. 12% have traveled within the past month. 20% have within the past three months. 19% have within the past year. 7% last traveled between one and two years ago. 17% said it’s been more than two years since they last traveled. And 19% aren’t travelers at all.
In general, 74% of travelers agreed that technology makes booking travel easier. 71% think that technology makes the actual process of traveling easier. And 68% agreed that technology helps them save money on travel.
Overall, 43% of travelers said that they used some kind of technology to book their transportation or accommodations the last time they traveled. 86% of those respondents said that they used websites to book their travels. 33% used smartphones. 22% used mobile apps. And 16% used tablets. More specifically, Expedia, Travelocity, Hotels.com and Trivago were some of the most popular websites and apps used.
In addition, 54% of travelers said that they used technology during their last vacation. Of those respondents, 69% used smartphones while traveling. 57% accessed websites while traveling. 33% used mobile apps. 31% used tablets. And 28% used GPS devices. More specifically, travelers mentioned the iPhone and iPad as devices they’ve used while traveling. And Google Maps, Mapquest, Expedia and Facebook were popular apps and websites among travelers.
Generally, it seems that people are most likely to use more established forms of technology, like accessing websites on a computer, to book travel. And then they’re more likely to use mobile devices during their actual vacations. Because of this, some travel brands and services have created apps to supplement their full websites so that customers can access their travel info on the go but still access a full website when booking. This can continue to be a good strategy. But in addition, it can be potentially beneficial for travel brands that have more full-service apps to really call attention to all the different features available on those mobile devices. Adding that information to the website that people are likely to visit when booking can potentially encourage downloads for travelers early in the process, which can increase the likelihood that they’ll continue to use those apps going forward.
You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.
What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.
Results were collected on October 18-23 via AYTM’s online survey panel.