Consumer Confidence Survey: Economic Recovery Remains On Track

By many accounts, the economy is slowly making improvements. But actual economic improvements don’t always lead to increased consumer confidence, at least not right away. And that consumer confidence can make a big difference to businesses that might be relying on people to make large purchases with their disposable income. So how would actual consumers describe their confidence levels? And are the optimistic about future improvements.

consumer confidence

Economic Conditions

In Ask Your Target Market’s latest survey, just 23% of respondents described their opinion of the current economic and business conditions in the US as positive. 50% said they have a negative outlook on the current US economy. And 27% are neutral.

Those numbers do seem to have at least a bit of an impact on people’s buying habits. 31% of respondents said that their economic outlook has a big impact on their buying decisions. 45% said that their economic outlook can somewhat impact their buying decisions. And just 25% said their outlook doesn’t impact their decision making process at all.

Making Improvements

Over the past year, just 6% of respondents think that the economy has drastically improved. But 37% believe that the economy has at least somewhat improved over the past year. 36% think it has stayed about the same. And 21% think it has gotten worse.

In an April 2014 survey, just 5% thought the economy had drastically improved in the year prior. 39% thought the economy had somewhat improved. 33% thought it had stayed about the same. And 24% thought it had gotten worse. Since there weren’t any huge variations between the two years, it seems that the economic recovery is going at about the same pace as it has been, without any major improvements or setbacks.

Economic Outlook

Looking forward, just 26% of respondents said they feel optimistic about the future of the US economic recovery. 38% said they feel pessimistic about the economic and business conditions in the US over the coming year. And 37% are neutral or completely unsure.

You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.

Photo Credit: Spitalfield’s shopping from Flickr

What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on April 18 via AYTM’s online survey panel.

Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.