Credit theft fears drive mobile payment appeal

Nov. 21, 2014

Stratos, Inc., creator of the Bluetooth Connected Card™ Platform, just released their results of their 2014 Holiday Mobile Payments Survey in VentureBeat, featuring insights into mobile payment adoption and perception, and we’re proud to have been their market research partner for this study! Holiday shoppers plan to put their smartphones to the test this year with mobile payment apps, but remain unsure whether retailers can handle them.

Among other findings:

– The #1 reason smartphone users like mobile payments for in-store shopping is not having to worry about getting their credit or debit cards stolen (37 percent).

– 30 percent of U.S. smartphone owners plan to use mobile payment offerings such as Apple Pay or Google Wallet for shopping in stores this holiday shopping season.

– 69 percent of smartphone users are uncertain which stores will accept these mobile payment offerings.

View more on VentureBeat.

Featured photo credit: “Google Wallet” by Nonprofit Organizations, used under CC BY 2.0 / cropped from original