Online shopping has become much more popular in recent years, so much so that Cyber Monday sales now rival those of Black Friday. As one of the most popular online shopping days of the year, sales have grown steadily for major online retailers and small businesses alike. So just how much has Cyber Monday grown? And how prominent is online shopping in general?
In Ask Your Target Market’s latest survey, 11% of respondents said they plan to do all of their holiday gift shopping online this year. 23% plan to do most of their shopping online. 15% plan to buy about half of their holiday gifts online. 21% expect to buy just a few holiday gifts online this year. 13% were still undecided. And 18% don’t expect to buy any gifts online this year.
In a November 2013 survey, 11% planned to do all of their holiday shopping online. So that number hasn’t changed over the past year. 24% planned to do most of their gift shopping online. 13% planned to do about half of it online. And 19% planned to do just a bit of online shopping last holiday season.
More specifically, 15% said they definitely plan to shop online during Cyber Monday. And another 48% said they will probably shop during Cyber Monday sales. Those numbers have actually decreased over the past year. In the November 2013 survey, 19% said they would definitely shop online during Cyber Monday. And another 58% said they probably would.
So what exactly are the benefits people see when shopping online over shopping in stores? 81% of shoppers agree that shopping online is more convenient than shopping in stores. 53% think that online shopping is usually less expensive than shopping in stores. And 52% think that online shopping is more fun than shopping in stores.
You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.
What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.
Results were collected on November 30 via AYTM’s online survey panel.