Cyber Monday Survey: Amazon Named Most Popular Destination for Shoppers

Each year, once Black Friday shoppers have had a chance to organize and evaluate their holiday purchases, many turn to online retailers for the rest of their holiday gift shopping. Cyber Monday is an increasingly popular shopping holiday that takes place the Monday after Thanksgiving. So today, how many people plan to take advantage of great online deals?

cyber monday

Cyber Monday

In Ask Your Target Market’s latest survey, 44% of respondents said that they are likely to shop on Cyber Monday this year. 43% said they are unlikely to do so. And 14% are neutral or undecided. Amazon was named the top choice by respondents who plan to take advantage of online deals today. Walmart, Target, Best Buy and eBay were also named popular online destinations for Cyber Monday shoppers.

Past Shoppers

Overall, 7% of respondents said that they shop on Cyber Monday every year. 13% do so most years. 25% said they have shopped on this day a few times. 14% have done so just once. And 40% of respondents said they’ve never done any of their holiday shopping on Cyber Monday in the past.

Online Shopping

Cyber Monday is part of a larger trend of shoppers increasingly relying on online platforms to complete their holiday purchases. This year, 10% of shoppers said they expect to do all of their holiday shopping online. 23% plan to do most of it online. 18% are likely to do half of their holiday shopping online. 19% plan to do just a bit of shopping online. 11% don’t plan to do any online shopping this year. Another 11% were undecided. And the remaining 10% said they don’t do any holiday gift shopping.

You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.

Photo Credit: Cyber Monday Shopping from Flickr

What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on November 28 via AYTM’s online survey panel.

Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.