Cyber Monday Survey: Majority of Shoppers Will Buy Some Holiday Gifts Online

While many Americans are out scouring for deals in stores during Black Friday, some others are waiting until Cyber Monday comes along, so they can shop for similar deals online. How many Americans plan to take advantage of these deals, and how many just prefer buying gifts in person?

cyber monday

Online Shopping

In Ask Your Target Market’s latest survey, 11% of consumers said that they plan to do all of their gift shopping online during this holiday season. 18% said they plan to do most of their gift shopping online. 8% said they plan to do about half of their gift shopping online. 26% said they will likely buy a few gifts online during this holiday season. 21% said they do not plan to buy any gifts online. And 18% said they are still unsure.

29% of the respondents who may shop online said they prefer online shopping because of the overall convenience. 29% said they prefer it because it allows them to avoid in-store crowds. 20% said they can find lower prices while shopping online. 18% said they can find more variety online. And just 2% of those respondents said they actually prefer shopping in stores.

Cyber Monday

Though many plan to buy some gifts online, not everyone is necessarily taking advantage of Cyber Monday deals. Just 13% of shoppers said they definitely plan to buy gifts online during Cyber Monday. 52% said they will probably take advantage of some Cyber Monday sales. 31% said they probably won’t buy any gifts online during Cyber Monday. And 4% said they definitely won’t.

Online Advertising

Of those Cyber Monday shoppers, 14% said they have a definite shopping list and plan for what they will buy and where they will make those purchases. 43% said they just have a general idea. 33% said they plan to just see where they best sales are on that day. And 10% said they are completely unsure.

19% of Cyber Monday shoppers said they have been very much impacted by online advertising, when deciding what to buy and where to buy. 54% said that online advertising has somewhat impacted their buying decisions. And 27% said that online advertising has not had any impact at all.

You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.

Photo Credit: Panasonic-VIERA from Flickr

What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on November 21 via AYTM’s online survey panel.

Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.