Daily Deals Survey: Few Likely to Subscribe in the Future

Amazon recently announced that it will close its daily deals service, Amazon Local. The service, which rivaled the likes of Groupon and LivingSocial, struggled in recent years. But the other players are struggling as well. Could this once thriving industry be on its way out? How many still subscribe to services like Groupon and Amazon Local and how many actually purchase deals?

daily deals

Daily Deals

In Ask Your Target Market’s latest survey, 17% of respondents said they currently subscribe to multiple daily deals services. Another 17% said they subscribe to just one. 15% said that they have subscribed to daily deals services in the past, but don’t anymore. And 55% said they’ve never subscribed to any.

The most popular among these services is still Groupon, with 79% of daily deals customers currently subscribing to that service. 36% subscribe to AmazonLocal. 35% subscribe to LivingSocial. And 11% subscribe to others like DealSaver and Freebies.

Purchasing Deals

Of those who currently subscribe to daily deals services, 9% said that they actually purchase deals on a daily basis. 19% said they purchase deals at least once per week. 25% buy deals monthly. 39% said they rarely ever make purchases from daily deals services. And 9% of subscribers never actually buy anything.

Of those who have subscribed in the past but don’t anymore, 40% said they unsubscribed because they never actually used the deals. 38% said that the offers weren’t relevant to them. 29% didn’t like receiving all of those emails. 27% just grew tired of it. And 4% unsubscribed for other reasons, like being unsatisfied with the actual discounts offered.

Future Subscribers

Looking forward, it seems possible that daily deals services could gain some subscribers. But it’s likely not enough to completely turn around the industry. 25% said they would be at least somewhat likely to subscribe to daily deals services in the future. 40% said they would be unlikely to do so. And 34% are neutral or undecided.

You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.

Photo Credit: Sisters Tea House from Flickr

What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on November 5 via AYTM’s online survey panel.

Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.