Social media is impacting the way people watch TV. According to Social Media Explorer, Twitter hashtags, YouTube streaming and more have changed how people watch and learn about different TV shows. So how many people post about TV or interact with shows or other fans on social media? And how many people think that adds something to the viewing experience? We asked 1,000 respondents about their TV watching and social media posting habits.
In Ask Your Target Market’s latest online survey, 77% of respondents said they’ve watched TV in the past day. 9% have within the past week. And 7% have watched at least within the past year. Of those TV viewers, 73% said that they normally watch TV live when it actually airs. 28% use streaming services to watch TV. 25% watch recorded TV shows or use a DVR. And 17% use on-demand services to watch TV.
Social Media Users
Overall, 41% of TV viewers said that they use multiple social media platforms. And 35% use just one. Of those social media users, 10% said that they’ve posted about TV on social media within the past day. 12% have within the past week. 11% have within the past month. 13% have within the past year. 9% said it’s been more than a year since they posted about TV on social media. And 44% don’t ever post about TV shows.
In addition, 86% of respondents who have posted about TV on social media said they normally do so on Facebook. 37% have posted about TV shows on Twitter. 18% have used Instagram. 16% have used Google+. 13% have used Pinterest. And 7% have posted about TV on Tumblr.
Social Media TV
In general, 32% said that they enjoy posting about TV shows on social media. 39% said that they enjoy following official show accounts or actors from their favorite TV shows on social media. And 32% said that they enjoy interacting with other fans of their favorite TV shows on social media.
The Walking Dead was named as the most popular show that people post about on social media. And respondents also mentioned Empire, Game of Thrones, Orange is the New Black, Survivor and American Idol as popular shows on social media.
There are many different ways that TV shows can get people’s attention on social media. But getting fans and other individuals to post on their own accounts can be a definite benefit, since it can lead to even more people gaining interest. But some of the ways TV shows encourage social media interaction may not be optimized to people’s actual habits. For example, some shows encourage people to post using specific hashtags, which are popular on platforms like Twitter and Instagram. But more people tend to actually talk about shows on Facebook. So creating groups or discussions on a main show page could actually be more effective ways to get people talking online. In addition, more people are likely to follow official show or actor accounts than they are to actually create their own posts about their favorite shows. So using those accounts to garner interaction, through contests, questions or other promotions, could be a useful strategy.
You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.
What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.
Results were collected on December 21-27 via AYTM’s online survey panel.