Data Privacy Survey: Constant Connection Leads to Privacy Concerns

Americans are constantly connected to the internet, whether on their computers, smartphones or other devices. But that constant connection has led to concerns about privacy. And since today is Data Privacy Day, it’s a perfect time to evaluate those concerns and consider action to better protect online data. So just how many people have concerns about data privacy? And what steps do they take to protect their data?

data privacy

Constant Connection

In Ask Your Target Market’s latest survey, 46% of respondents said they go online, either by computer or mobile device, constantly throughout the day. 30% said they just connect to the internet a few times per day. 19% do so about once per day. And just 5% don’t go online every day.

40% of respondents said they always use a computer to go online. 33% use a computer most of the time. 17% use their computer and mobile device equally. 8% said they mostly go online using their mobile device. And 3% only use a mobile device to access the internet.

Privacy Concerns

In general, 80% of respondents said they have concerns about the privacy of their online data. But 83% said they take steps to protect their data privacy. 72% said they have avoided certain websites or apps due to privacy concerns. And 60% said they read the privacy policies of all the sites and apps they use.

Data Privacy

So it’s clear that people care about their data privacy and want to protect it. But do they also feel that people who run the sites and apps they use have a responsibility to protect their data as well? An overwhelming 89% feel that everyone should have a complete right to privacy online. 79% said they would probably stop using a site or app if it experienced a privacy breach. And 82% said they would stop using a site or app if it collected data without their knowledge or consent.

You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.

Photo Credit: Loughborough University Library from Flickr

What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on January 27 via AYTM’s online survey panel.

Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.