Direct Mail Survey: Price Drop Could Impact Mailing Habits

For the first time in 100 years, the price of stamps is going down. While the USPS isn’t exactly happy about the change, the two cent price increase for first class stamps could impact people’s habits when it comes to mailing various items. It could even impact businesses and their shipping or direct mail habits. So how many are likely to use direct mail more now that the price of stamps is decreasing?

direct mail

Sending Mail

In Ask Your Target Market’s latest survey, just 7% of respondents said that they often send letters via direct mail. 5% send postcards often. 7% regularly send large envelopes. And another 7% said they often send packages.

With the new price drop, it’s possible that those habits could change a bit. 26% said that they are likely to send various kinds of mail more often now that the price of stamps is dropping. 34% said they are unlikely to send more mail. And 40% are neutral or undecided.

Receiving Mail

However, even though many people don’t send mail very often, that doesn’t mean they don’t receive it. 35% said that they often receive regular letters in the mail. 4% said they regularly receive postcards. 10% receive large envelopes often. And 20% said that they regularly receive packages in the mail.

Direct Mail

Of course, many of those letters and packages could come from businesses rather than individuals. But it’s possible that the recent price drop could impact direct mail practices for businesses as well. Overall, 66% said that they already receive a lot of direct mail promotions from businesses. And 45% think that those direct mail promotions can be effective. When it comes to larger mail items, 67% said that they often receive packages in the mail from shopping online. And 65% said that they would be likely to shop online more often if the shipping costs were lower.

You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.

Photo Credit: stamps from Flickr

What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on April 9 via AYTM’s online survey panel.

Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.