EBay Survey: PayPal Could Positively Impact Brand Perception

Shares of online auction site eBay jumped this week after an investor suggested the brand separate from PayPal. EBay said that it has explored the possibility before, but chose not to. How could such a split impact business and brand perception? How do consumers view the two brands separately?

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EBay Users

In Ask Your Target Market’s latest survey, 16% of respondents said they often shop on eBay. 34% said they sometimes shop on eBay. 26% rarely shop on eBay. And 24% never shop on eBay.

On the other end of the site, just 8% of respondents said they often sell items on eBay. 17% said they sometimes sell items on eBay. 19% rarely sell on eBay. And 56% of respondents said they’ve never sold anything on eBay.

EBay Opinions

Overall, 26% of respondents said they have a very positive opinion of eBay as a brand. 43% said they have a somewhat positive opinion of eBay. 11% have a somewhat negative opinion of eBay. And just 3% said they have a very negative opinion of eBay. The remaining 19% had no opinion. Those who have used eBay were 13% more likely to have a positive opinion of the brand.

PayPal Opinions

PayPal and eBay have always worked hand in hand, but could it be possible for them to work better as separate entities. However, 60% of respondents said they have a very positive opinion of PayPal. 29% have a somewhat positive opinion of PayPal. 6% have a somewhat negative opinion of PayPal. And just 2% have a very positive opinion of PayPal.

You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.

Photo Credit: MWC Barcelona 2013 – eBay, Paypal from Flickr

What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on January 23 via AYTM’s online survey panel.

ABOUT THE AUTHOR: Anne Pilon
Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.