Election Day Survey: Local Elections Receive Smaller Turnout

Today is election day in communities across the US. While it’s not a high profile presidential election, there are plenty of local candidates and issues for voters to consider in their respective cities and states. So how many people make a point to go vote in local elections versus national ones? And how might voter turnout look for today’s election?

election day

Election Day

In Ask Your Target Market’s latest survey, 45% of respondents said that they are likely to vote in their community’s election this week. 38% said they are not likely to do so. And 17% are still undecided or said the issue is not applicable to them.

Local Elections

In general, 51% of respondents said that they are usually at least somewhat likely to vote in elections even when it’s not a presidential election year. So that means that slightly fewer people are likely to vote in this year’s election than there have been in past years. But most local elections usually see fewer people than major national and presidential elections. 66% of respondents said they are likely to vote in most presidential elections.

Voting Importance

Overall, 74% of respondents agreed that voting is important. And 70% said they believe that voting in local elections is important. However, there’s still usually a smaller turnout for those elections, potentially due in part to the lack of awareness people have for local or state issues and candidates compared to national ones. 44% of respondents said they believe that there’s sufficient information available about the candidates and issues in their local elections. But 30% believe that there’s not enough information for them to make informed decisions.

You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.

Photo Credit: Election Day 2014 02 – 2014-11-04 from Flickr

What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on November 2 via AYTM’s online survey panel.

Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.