Email Inbox Survey: Most Can Get Overwhelmed by Their Inbox

It’s Clean Out Your Inbox Week, meaning it’s the perfect time to purge your email inbox of all those old messages and unnecessary newsletters. Keeping up with emails can sometimes be a big chore, but it has also become a part of daily life for many people. So just how do people feel about their email inboxes?

email inbox

Email Habits

In Ask Your Target Market’s latest survey, 66% of respondents said they check their email multiple times per day. 23% said they check their email about once per day. 6% check it a few times per week. 4% check their email once a week or less. And just 1% said they never really check their emails.

Email Newsletters

Aside from individual emails from friends and co-workers, many people also receive promotional emails from brands. 29% of respondents said they currently subscribe to many different email newsletters from various brands. 36% subscribe to just one or two email newsletters. 16% said they don’t subscribe to any, but they sometimes receive them anyway. And 19% said they don’t ever receive promotional emails from brands.

Email Overwhelm

Even though most people tend to receive a lot of emails, just 33% said they read pretty much every email they receive. 76% said they are more likely to read emails from individuals than those from brands. 69% said they can sometimes get overwhelmed by the amount of emails in their inbox. And 61% said they can get overwhelmed just by the amount of emails they receive from brands.

You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.

Photo Credit: Victory! Or Inbox Zero for my Gmail

What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on January 26 via AYTM’s online survey panel.

ABOUT THE AUTHOR: Anne Pilon
Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.