Facebook recently proposed a new policy that would allow the site to use people’s Facebook photos in advertisements. A number of privacy groups have already begun protesting the proposal, even though it hasn’t been put to use yet. What do individual users think about the possibility and about Facebook’s privacy policies in general?
In Ask Your Target Market’s latest survey, 87% of respondent’s said they currently have a Facebook account. 4% have used Facebook in the past. And 9% have never used it. Just 15% of current users said they are very satisfied with Facebook’s privacy policies. 39% said they are somewhat satisfied. 19% are somewhat unsatisfied. 14% said they are very unsatisfied with Facebook’s privacy policies. And 13% are undecided.
In regards to the current situation, 56% of current users said they would see it as a major violation of privacy if Facebook allowed their photos to be used in advertisements on the site. Another 30% said they would prefer that their photos not be used in this way. 13% said they wouldn’t mind if Facebook allowed their photos to be used in advertisements. And just 2% said they would be happy about it.
Situations like the current one with Facebook can sometimes gain enough attention from privacy groups to make the news and inform the general public. But how many everyday users actually take the time to inform themselves of potential privacy issues before they begin to make waves? In general, just 11% of respondents said they always read the privacy policies of the sites they use. 24% said they read privacy policies most of the time. Another 24% said they read privacy policies about half the time. 32% said they rarely read privacy policies. And 11% said they never do.
You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.
Photo Credit: Reclaim Privacy screen shot of Facebook privacy settings from Flickr
What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.
Results were collected on September 8 via AYTM’s online survey panel.