Facebook Weather Survey: Feature Unlikely to Impact Other Apps

Facebook is reportedly testing a new feature for its mobile apps and potentially the main homepage that would offer quick weather forecasts for each user’s location. While there are already plenty of weather apps and other methods out there for people to check the weather, Facebook could potentially change the marketplace since it’s a place that a lot of people check regularly anyway. So how many Facebook users would be likely to use a weather feature? And how might it impact other apps and services?

facebook weather

Weather Forecasts

In Ask Your Target Market’s latest survey, 56% of respondents said that they regularly get their weather forecasts on TV. 52% check websites to get weather forecasts. 41% use weather related mobile apps. 39% simply go outside to see what the weather is like. 19% listen to the radio. And just 6% said they don’t ever check the weather using any method.

Weather Apps

More specifically, 13% of respondents said that they have multiple weather apps installed on their phone or mobile device. 38% have just one weather mobile app. 41% don’t use any. And 8% don’t have a phone or mobile device with which to use those types of apps. The Weather Channel, Occuweather, Apple and Yahoo currently have the most popular weather apps among respondents who use them.

Facebook Weather

Overall, 82% of respondents said they currently have a Facebook account. Of those respondents, 43% said they would be likely to check the weather using Facebook if the social media giant adds that feature. However, 70% said that even if Facebook does add a weather feature, they would still be likely to use other methods of checking the weather. So the feature is unlikely to make other apps or services completely obsolete.

You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.

Photo Credit: Weather forecast from Flickr

What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on April 11 via AYTM’s online survey panel.

ABOUT THE AUTHOR: Anne Pilon
Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.