Food Allergies Survey: Offering Alternative Options Likely to Help Businesses

It’s currently Food Allergy Awareness Week, a time designated to call attention to food allergies and the effects they can have on people. Some food retailers and restaurants have adjusted some of their offerings in order to accommodate people who suffer from food allergies. But are they doing enough? And which companies do a good job of offering options for people with food allergies?

food allergies

Food Allergies

In Ask Your Target Market’s latest survey, 5% of respondents said that they are allergic to multiple food items. 11% said they have just one food allergy. And 84% don’t have any food allergies.

The most common food allergy among respondents was lactose intolerance – 34% of those with food allergies said they are allergic to dairy. 22% are allergic to nuts. 16% are allergic to shellfish. 14% are allergic to wheat. 13% are allergic to gluten. 11% are allergic to soy. And 33% have other food allergies such as strawberries and chocolate.

Alternative Options

Even though most people don’t specifically suffer from food allergies, a lot of them are still more likely to support companies that offer viable options for people who do have them. 40% of respondents said they are more likely to support companies that provide alternative options for people who have food allergies.

Accommodating Companies

Some companies do a better job than others of offering different options so that people who have food allergies can get their necessary nutrients. Our respondents named the following companies as those that do a good job of accommodating people with food allergies: Kraft, Kellog’s, Trader Joe’s, Silk, General Mill’s and Panera.

You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.

Photo Credit: 060521peanuts from Flickr

What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on May 10 via AYTM’s online survey panel.

Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.