Fraud Awareness Survey: Concerns Could Impact Holiday Shopping

This week is known as Fraud Awareness Week. And with the holiday shopping season coming up, fraud is a big concern for many people. Things like credit card use and online shopping can potentially lead to fraud or security incidents. So how many people are taking steps to protect their information? And how many are changing their shopping habits due to concerns about fraud?

fraud awareness

Shopping Habits

In Ask Your Target Market’s latest survey, 26% of respondents said that they always use credit or debit cards for their purchases. 34% use them most of the time. 21% use them about half the time. And 11% use them on occasion.

Additionally, 11% of credit and debit card users said they complete basically all of their purchases by shopping online. 27% shop online most of the time. 38% do so about half the time. And 22% occasionally shop online.

Fraud Awareness

55% of those shoppers said that they are at least somewhat worried about the security of their financial information when they use credit or debit cards to shop in stores. But even more respondents, 63%, said they worry about the security of their financial information when shopping online. However, 77% said that they do currently take precautions to protect their financial information from fraud.

Holiday Shoppers

In general, 29% of respondents said that concerns about card security and fraud are at least somewhat likely to impact their shopping habits this holiday season. More specifically, 51% said they plan to take extra precautions to protect their information. 35% plan to use credit or debit cards less often. 26% plan to stop using credit or debit cards altogether. 25% plan to shop online less often. And 11% plan to stop shopping online altogether.

You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.

Photo Credit: Credit from Flickr

What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on November 15 via AYTM’s online survey panel.

Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.