Fruits and Veggies Survey: Majority Understand Importance of Healthy Foods

September is National Fruits and Veggies Month. Since fruits and vegetables are the foundation of most healthy diets, it’s important for people to eat them regularly. But some people have trouble working enough of these healthy foods into their regular routines. So how many people eat fruits and veggies as much as they should? And what are their favorite kinds to enjoy?

fruits and veggies

Fruits and Veggies

In Ask Your Target Market’s latest survey, just 11% of respondents said they eat fruits and vegetables with every meal. 26% eat them a couple times per day. 24% eat fruits and veggies about once per day. 25% do so a few times per week. 6% only eat about one serving per week. 7% said they rarely ever eat fruits and veggies. And 1% never do.

In general, 87% of respondents said they enjoy eating fruit. 82% said they enjoy eating vegetables. And 89% agree that eating a lot of fruits and veggies is important. However, just 58% said they eat enough fruits and vegetables on a regular basis to maintain a healthy diet.

Favorite Types

Since there are so many different types of both fruit and vegetables, there’s something for pretty much everyone to enjoy. The most popular types of fruit varied widely. 71% named bananas as a favorite. 64% enjoy watermelon. 63% enjoy both grapes and apples. 60% selected berries as a favorite. Another 60% said they enjoy peaches. 52% like oranges. 51% like pineapple. 47% like cherries. And 12% named other favorite types of fruit, such as pears, nectarines and mango.

When it comes to vegetables, there was almost as much variety. But there was one clear standout. 79% named potatoes as one of their favorite kinds of vegetables. 69% named corn as a favorite. 68% enjoy tomatoes. 67% enjoy broccoli. 64% like lettuce. 57% prefer carrots. 55% like onions. 52% like peppers. 49% named asparagus as a favorite. And 14% named other favorite vegetables, such as green beans, squash and cauliflower.

Popular Sources

Just as there are many different types of fruits and veggies, there are also many different places to buy them. Grocery stores like Walmart, Kroger, Publix, Meijer, Safeway and Trader Joe’s were some of the most popular sources mentioned by respondents. But others choose to get their fruits and veggies from local farmer’s markets or even their own gardens.

You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.

Photo Credit: West Side Market, Cleveland OH from Flickr

What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on September 9 via AYTM’s online survey panel.

Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.