Gas Mileage Survey: Factor Getting More Important for Car Buyers

Concerns about the environment and travel costs along with technological advances throughout the automotive industry have led to regular increases in the gas mileage of vehicles. In fact, according to Green Car Reports, the average gas mileage of new cars in the US recently reached an all time high. So just how much do consumers care about gas mileage when it comes to making car purchases? We asked 1,000 respondents on August 8 about gas mileage and its impact on purchase decisions.

gas mileage

Car Buyers

In Ask Your Target Market’s latest survey, 74% of respondents said that they currently own or lease vehicles. Of those vehicle owners, 83% said that they considered cost when making their last vehicle purchase. 64% considered the type of vehicle. 55% said they took gas mileage into consideration when making their last car purchase. 51% considered the vehicle’s size. 45% considered comfort. 44% considered the brand name. 33% took style into consideration. 12% considered the luxury features offered. And 4% considered other factors, such as safety, speed and reliability.

Looking forward, 51% of respondents said they are at least somewhat likely to buy or lease a new vehicle within the next five years. For those purchasers, 85% said that they are likely to consider cost for their next vehicle purchase. 70% are going to consider the vehicle’s gas mileage. 69% are likely to consider the type of vehicle. 64% plan to take size into consideration. 57% are likely to consider comfort. 52% will consider brand name. 40% will consider style. 17% will consider luxury. And 5% will take other factors into consideration, like safety, reliability, colors available and special features.

Gas Mileage

More specifically, 70% of current car owners said that they are at least somewhat satisfied with the gas mileage of their vehicles. Just 12% are unsatisfied. And 17% are neutral or have no opinion. Toyota, Honda, Ford, Chevy, Nissan, Hyundai, Kia and Subaru were named as brands that consumers associate with good gas mileage.

In addition, 86% of overall respondents agreed that having good gas mileage is important in a vehicle. 84% think that automotive companies should strive to provide vehicles with good gas mileage. 81% think that offering vehicles with good gas mileage can benefit the planet. And 69% think that automotive companies have done a good job of improving gas mileage in recent years.

Buying Decisions

Gas mileage certainly seems like something that a lot of car buyers take into consideration when making their buying decisions. But just how important is that factor when weighed against others? 14% ranked gas mileage as one of their most important factors, putting it behind cost, type of vehicle and brand name. However, consumers generally consider gas mileage to be more important than size, comfort and style.

Key Takeaways

It seems that gas mileage is something that car buyers definitely take into consideration when making their buying decisions. And even more consumers are likely to take it into consideration for their future car purchases. But it’s not something that outweighs other major factors like cost, brand and type of vehicle. So automotive brands can think of gas mileage as something that can set their vehicles apart from very similar ones. But it can’t necessarily get people to pay more or decide on a completely different type of vehicle than they were originally planning to buy. For that reason, it could be beneficial to use gas mileage in marketing materials that show comparisons between very similar vehicles from other brands, rather than as a major selling point.

You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.

Photo Credit: Vacation gas mileage by Dennis Carr under CC BY 2.0

What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on August 8 via AYTM’s online survey panel.

Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.