Google Fiber is a project to build an experimental broadband internet network in select cities across the country. A recent Launch blog post“Google’s Fiber Takeover Plan Expands: Will Kill Cable & Carriers” by Jason Calacanis, explained the importance of Fiber and how huge of an impact it could have on American cities and the industry.
I love reading Jason’s blog posts and got curious about the numbers that he used. I decided to ran a survey on AYTM to check the opinions of 400 Americans outside of the SV echo chamber. We were able to confirm that Google Fiber is the most popular choice when compared to Google Glasses and a Self-Driving cars but its popularity in our study looked more like 50% vs. 98% cited in the article. Perhaps we had different audiences, questions or measuring parameters. So which product do consumers say they would consider buying? And how many are generally interested in Fiber?
In Ask Your Target Market’s latest survey, 49% of respondents said they have never heard of Google Fiber. 14% said they have heard something about it. 20% know about Fiber, but aren’t aware of all the details. And just 17% said they are fully aware of Google Fiber.
There are some other exciting projects Google has been working on as well. For instance, 33% of Americans had no idea Google is working on self-driving cars. And 30% aren’t aware of Google Glasses, the wearable headgear computer that follows voice commands.
When given the choice between these three innovative technologies, 49% of respondents said that they would want Google Fiber internet access, which is 100 times faster than average broadband connections. 32% said they would want a self-driving car. And just 19% said they would want Google glasses.
But wanting something is not the same as buying something. When given the choice between the same three options, slightly more respondents, 51%, said they would choose to buy Google Fiber. 27% said they would buy a self-driving car. And 22% said they would buy Google Glasses. Though these numbers are not exactly in line with the prediction on the Launch blog, opinions could definitely change once more Americans better understand these new technologies.
If Fiber takes off as expected, the impact could be greater than just having more people buy internet service from Google. If every US city were to have free, fast and reliable WiFi on the streets, 41% of cell phone users said that they would likely reduce the number of voice minutes on their current wireless plan. 45% said they would likely get rid of their cell phone plan altogether and just use WiFi to connect with others if Fiber takes off in US cities. 59% said they would likely upgrade their phones sooner to take advantage of the new functionality with tools like internet browsing and apps like Skype. 70% said they would likely use more data on their mobile phones. And 50% said they would likely buy a new tablet device to take advantage of the increased WiFi access.
You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.
What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.
Results were collected on April 24 via AYTM’s online survey panel.