Google just sold Motorola Mobility less than two years after originally purchasing it. This shift has led many to believe that Google’s mobile strategy is changing so that Google will focus more on existing Android devices rather than creating its own smartphones. What do people think about the current Android options and about Google mobile in general?
In Ask Your Target Market’s latest survey, 40% of respondents said they currently own an Android smartphone. Another 7% said they have owned one in the past. And 53% of respondents have never owned an Android smartphone.
56% of those who have owned one said they have been very satisfied with their Android smartphone. 37% said they are somewhat satisfied. 5% were somewhat unsatisfied. And just 2% said they were very unsatisfied with their Android smartphone.
In general, 29% of respondents said they definitely plan to buy a new smartphone within the next few years. 31% said they will probably buy one within the next few years. 21% probably won’t buy a new smartphone in that time period. And 19% said they definitely don’t plan to buy a new smartphone in the next few years.
Of those who are likely to buy a new smartphone in the next few years, 43% said they are very likely to purchase an Android smartphone. 39% said they are somewhat likely to buy an Android as their next phone. 9% said they are somewhat unlikely to purchase an Android. And another 9% said they are very unlikely to buy an Android the next time they buy a smartphone. Of those who currently own an Android phone, 64% said they are very likely to buy one again.
So it seems Google already has a pretty decent share of the mobile market, even without necessarily relying on the Google name. Would the brand itself really help its mobile strategy? It’s possible, considering 31% of respondents said they have a very positive opinion of Google as a brand. 43% have a somewhat positive opinion of Google. 8% said they have a somewhat negative opinion of Google. And just 4% have a very negative opinion of Google. The remaining 14% had no opinion.
You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.
What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.
Results were collected on February 2 via AYTM’s online survey panel.