Halloween Survey: Most Have Made Halloween Themed Purchases

Happy Halloween! This holiday has long been one of the most popular celebrations of the year. And people of all ages and backgrounds choose to celebrate Halloween in a variety of different ways. How many people plan to celebrate Halloween this year compared to previous years? And what are the most popular ways to celebrate the holiday?



In Ask Your Target Market’s latest survey, 23% of respondents said they definitely plan to celebrate Halloween this year. 24% said they will probably celebrate Halloween this year. 25% said they probably won’t celebrate this year. And 29% definitely do not plan to celebrate Halloween this year.

In an October 2013 survey, 25% of respondents said they definitely planned to celebrate Halloween. 23% said they would probably celebrate. 27% said they probably wouldn’t. And 24% definitely didn’t plan to celebrate.


So what exactly do those people plan to do to celebrate the holiday? The most popular activity, which 50% of respondents plan to take part in, is passing out candy to trick-or-treaters. 34% plan to go out trick-or-treating. 30% plan to put up Halloween decorations. 28% plan to either host or attend a party. Another 28% plan to watch Halloween themed movies. And 11% plan to celebrate in other ways, like going to haunted houses or baking Halloween treats.


Some of those festivities might require people to make purchases. In fact, 45% of those who plan to celebrate Halloween said they will definitely make purchases because of their plans. 34% said they will probably make Halloween themed purchases this year. 16% said they probably won’t need to make any purchases. And 4% definitely don’t plan to make any purchases.

The most popular purchase this Halloween seems to be candy – 79% of respondents who celebrate Halloween said they have or will buy Halloween candy this year. That’s similar to last year’s survey, when 77% bought Halloween candy. 47% in this year’s survey have bought decorations. 44% have bought costumes. 24% have bought other kinds of food. 16% have bought party supplies. And 4% have bought other items like pumpkins and accessories.

You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.

Photo Credit: halloween cat from Flickr

What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on October 30 via AYTM’s online survey panel.

Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.