Halloween Survey: Candy Likely to Be Most Popular Purchase

Halloween is taking place this weekend. As one of the most popular holidays throughout the year, there are plenty of different ways for people of all ages to celebrate. And as such, there are plenty of different things that people might need to buy. So how many are planning to celebrate Halloween in various ways this year? And what companies are most likely to provide all the celebratory items they may need?


Halloween Celebrations

In Ask Your Target Market’s latest survey, 25% of respondents said they are likely to take part in trick-or-treating activities this Halloween. 43% plan to stay home and pass out candy. 24% said they are likely to wear costumes. 24% plan to either host or attend parties. 54% have included watching scary or themed movies in their holiday plans. And 33% said they are likely to decorate their homes.

Popular Products

Plenty of those activities involve buying various types of products. 59% plan to purchase candy for Halloween this year. 40% plan to buy other types of food items. 25% have either purchased or plan to purchase costumes. 37% are likely to purchase pumpkins. 20% plan to buy various party supplies. And 28% plan to buy holiday decorations.

Halloween Brands

Since candy seems to be the most popular type of Halloween purchase, we asked people about the brands they’re most likely to buy. 56% selected Reese’s as their favorite brand of Halloween candy, making it the most popular of the major candies listed. 53% selected M&M’s. 51% chose Kit Kat. 50% prefer Snickers. 31% like Three Musketeers. 27% like Starburst. 26% like Skittles. 25% like Tootsie Rolls. 15% selected Laffy Taffy as a favorite. And 15% chose other favorite candies like Butterfinger and Hershey’s.

When it comes to costumes, it seems like the classics are still the most popular choices. Witch, Vampire, Cat, Zombie, pirate, pumpkin and devil were amonth the most popular costume choices listed by respondents. Superheroes like the Hulk and Wonder Woman were also popular. And in terms of timely costumes, Donald Trump seems to be the most popular costume choice.

You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.

Photo Credit: Never did the pumpkin thing since childhood! from Flickr

What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on October 29 via AYTM’s online survey panel.

Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.