Holiday Sales Survey: More Likely to Shop on Cyber Monday Than Black Friday

As retailers are preparing for major holiday sales, consumers are gearing up for the busiest shopping season of the year. Events like Black Friday and Cyber Monday tend to entice a lot of shoppers with deep discounts. But plenty of businesses offer holiday sales through the rest of the season as well. So how many shoppers are likely to be influenced by these sales and shopping holidays?


Shopping Holidays

In Ask Your Target Market’s latest survey, 27% of respondents said that they are likely to shop on Thanksgiving this year. 36% have plans to shop on Black Friday. 34% are likely to do some shopping on Small Business Saturday. And 50% of respondents said they are likely to shop Cyber Monday sales this year.

Shopping Habits

In the past, 55% of respondents said that they have shopped on Thanksgiving. 72% have gone shopping on Black Friday at least once, with 7% saying they go every year. 66% have shopped on Small Business Saturday. And 73% have bought items from Cyber Monday sales in past years.

Holiday Sales

While those are the major shopping holidays of the season, retailers offer plenty of other sales throughout November and December. Overall, 59% of respondents said that sales are likely to impact their buying decisions throughout the holiday season. Respondents mentioned Walmart, Amazon, Best Buy, Target, Macy’s and Kohl’s as the retailers whose holiday sales they’re most looking forward to.

You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.

Photo Credit: The sales banners from Flickr

What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on November 24 via AYTM’s online survey panel.

Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.