Wanderful Media, a retail-focused mobile media company, has just published their 2015 Annual Holiday Shopping Survey, and we’re proud to have been their market research platform! Smartphone use during holiday shopping is as big as ever, offering a wide array of options.
Among other insights, smartphones are being used to:
– compare prices from other stores or online
– find deals, coupons and/or promo codes for stores nearby
– find store locations
– browse sales and weekly ads
– check, add and delete items from a shopping list
– submit receipts for cash back offers
View more at Mobile Strategies 360.
Featured photo: Taking a photo of Christmas tree by Takashi Hososhima, CC BY-SA 2.0
