iMessage Survey: Nearly Half Use Mobile Chatting Apps

Apple has announced some changes to its iMessage app to go along with its latest operating system update. The changes mainly deal with new options for sending media like photos and videos, along with different group chat settings. What do users think about the new iMessage features? And how could it be impacted by other chatting apps like Snapchat and WhatsApp?


Mobile Devices

In Ask Your Target Market’s latest survey, 22% of respondents said they currently have an iPhone, the only smartphone that uses iMessage. But other types of smartphones do have similar apps and capabilities. 37% said they have an Android device. 10% use Windows phones. 16% have other types of mobile devices. And 15% don’t have a mobile device at all.

iMessage Features

In general, 54% of respondents said they often send text messages from their mobile devices. 26% said they often send messages that include media like photos, audio, or video. 32% said they sometimes send media messages using their mobile devices. 16% said they rarely send these types of messages. And 25% said they never do.

The other feature to get an update is the way users receive notifications from group messages. However, just 10% of respondents said they often participate in group chats on their mobile devices. 17% said they sometimes use group chatting features. 16% said they rarely use this feature. And 57% said they never do.

Messaging Apps

The ability to send self-destructing media and to better control group chat features are capabilities popular with third party apps like Snapchat and WhatsApp. Currently, 16% of respondents said they use Snapchat on their mobile devices. 11% said they use WhatsApp. 34% use Facebook Messenger, which also has group chatting and media capabilities. And 54% don’t use any mobile chatting apps.

You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.

Photo Credit: tonight from Flickr

What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on June 4 via AYTM’s online survey panel.

Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.