Instagram Ads Survey: One Third Could Stop Using Instagram Due to Ads

Reports are indicating that the popular mobile photo and video app Instagram is preparing to offer advertising options to businesses sometime this year. Many mobile apps, especially those that are free for users, include advertisements, so this news shouldn’t be a huge surprise. But will it impact the user experience at all? How many Instagram users might be impacted by this change?


Instagram Users

In Ask Your Target Market’s latest survey, 10% of respondents said they use Instagram often. 11% said they use it sometimes. 9% said they rarely use Instagram. And 71% never use Instagram. Those numbers are up from a November 2012 survey, when just 15% had even signed up for an Instagram account.

Instagram Ads

Just 13% of current users said that they would definitely continue to use Instagram if the app included advertisements. 52% said they would probably continue to use it. 30% said they probably wouldn’t use Instagram anymore if it contained ads. And 4% said they definitely wouldn’t use it. Those who use the app often were much more likely to say they would continue using it even if it included advertisements.

The most common way for users to avoid mobile app advertisements is to just use paid apps instead of free ones. But just 20% of Instagram users said that they would rather pay a small fee to download the app and not have to deal with any advertisements. 61% said they would rather have advertisements in the app and have it remain free. And 19% were undecided.

Social Media Ads

In general, just 9% of overall respondents said they like advertisements contained in mobile apps or social media sites. 37% said they dislike these types of ads. 36% said they don’t have an opinion one way or the other. And 18% said they don’t really notice ads on social media sites or mobile apps.

You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.

Photo Credit: Facebook App Center iPhone from Flickr

What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on September 11 via AYTM’s online survey panel.

Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.